---
title: "MASTERBEEF GROUP Announces Entry into Franchise Agreement to Develop Gelato Shops in Hong Kong"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/278564562.md"
description: "On March 10, 2026, in Hong Kong, MasterBeef Group, a prominent full-service restaurant group known for Taiwanese hotpot and barbecue, revealed its strategy to launch a high-end gelato brand from Thailand in Hong Kong. This move is part of the company's expansion into the dessert sector."
datetime: "2026-03-10T13:04:07.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/278564562.md)
  - [en](https://longbridge.com/en/news/278564562.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/278564562.md)
generator: "portal-rs"
---

# MASTERBEEF GROUP Announces Entry into Franchise Agreement to Develop Gelato Shops in Hong Kong

On March 10, 2026, in Hong Kong, MasterBeef Group, a prominent full-service restaurant group known for Taiwanese hotpot and barbecue, revealed its strategy to launch a high-end gelato brand from Thailand in Hong Kong. This move is part of the company's expansion into the dessert sector.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**