Fitell Changes Name To GMEX Robotics As Company Moves Into AI, Robotics Market

On Wednesday, Fitell Corporation (NASDAQ:FTEL) announced a major corporate transformation. The company is rebranding as GMEX Robotics Corporation as it pivots toward AI-driven robotics and smart consumer technologies. The move signals the company’s intent to expand beyond its origins in fitness equipment e-commerce and position itself within the robotics and AI market. The shift reflects a strategic effort to design and commercialize AI-powered robotic systems for everyday consumer use. The company will maintain its existing fitness operations as a foundational business. New Name And Nasdaq Ticker Following the corporate restructuring, the company has legally adopted the name GMEX Robotics Corporation, effective March 2, 2026. Its ticker symbol on the Nasdaq Capital Market will change from “FTEL” to “GMEX,” with trading under the new ticker expected to begin as early as market open on March 12th, 2026. The company noted that the transition requires no action from current shareholders; existing shares remain valid, and the CUSIP number will not change. Leadership Highlights Strategic Direction CEO Sam Lu described the rebrand as an expansion of the company’s capabilities rather than a departure from its roots. “This rebrand is a revolution in our ambition, but an evolution of our expertise,” Lu said, adding that the firm’s fitness market experience will directly inform its robotics approach. "As Fitell, we built a robust operation centered on consumer needs. As GMEX Robotics, we amplify that focus by applying advanced artificial intelligence and robotics to solve real human problems. Our fitness and health division remains a vital part of our operations; it is our testing ground and our inspiration.” Focus on AI Robotics Ecosystem GMEX Robotics plans to develop robots for consumer and commercial tasks. The company will embed artificial intelligence into hardware that adapts to users. It also aims to build an ecosystem of intelligent devices powered by proprietary AI algorithms. The company is also expanding its technical workforce, bringing in specialists in machine learning, computer vision, and mechatronics to accelerate product development. Its fitness division will continue operating as what the company described as a “hands-on laboratory” for understanding human movement and consumer needs. FTEL Price Action: Fitell shares were up 4.43% at $1.65 during premarket trading on Wednesday. The stock is trading near its 52-week low of $1.32, according to Benzinga Pro data. Image via Shutterstock