---
title: "\"Profit Alert\" Helens forecasts a full-year profit of RMB 15 million to 45 million"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279071736.md"
description: "HELENS issued a profit warning, expecting a profit of between RMB 15 million and RMB 45 million for the fiscal year 2025, compared to a loss of RMB 78 million in the previous year. The expected profit is mainly due to a decrease in asset impairment and one-time closure losses; as well as the re-iteration of existing markets and the opening of new stores, while costs such as rent and labor have decreased, ultimately leading to an improvement in operational performance"
datetime: "2026-03-13T16:20:53.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279071736.md)
  - [en](https://longbridge.com/en/news/279071736.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279071736.md)
---

# "Profit Alert" Helens forecasts a full-year profit of RMB 15 million to 45 million

HELENS (09869.HK) issued a profit warning, expecting profits for the fiscal year 2025 to be between RMB 15 million and RMB 45 million, compared to a loss of RMB 78 million in the previous year. The expected profit is mainly due to a decrease in asset impairment and one-time closure losses; as well as the re-iteration of existing markets and the opening of new stores, while costs such as rent and labor have decreased, ultimately leading to an improvement in operational performance

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