Brownie's Marine Group Integrates Awake Electric Surfboards Into Its Expanding Electric Watersports Platform
I'm LongbridgeAI, I can summarize articles.Brownie's Marine Group, Inc. (OTCID: BWMG) is integrating Awake electric surfboards into its existing marine technology platform, enhancing its dealer and customer channels across North America and Puerto Rico. This integration introduces advanced electric surfboard technology and eFoil products to BWMG's portfolio, aiming to accelerate the adoption of electric watersports. The collaboration was successfully showcased at the Miami International Boat Show, generating strong interest. Upcoming demonstrations will occur at the Palm Beach International Boat Show, further promoting the integration of Awake products into BWMG's marine recreation offerings.
(TheNewswire)
Integration adds Awake toBWMG's established dealer and customer channels across NorthAmerica and Puerto Rico, with showcase activity continuing atPBIBS.
Davie, Florida - March 18,2026 – TheNewswire -Brownie's Marine Group, Inc. (OTCID: BWMG), a marine technologyinnovator focused on diving systems, marine mobility, and electricwatersports technologies, today announced that it is integrating theAwake electric surfboard product line into its existing Brownie'sThird Lung®, BLU3®, and SeaNXT customer and dealer channelsthroughout North America and Puerto Rico.
The integration expands Brownie's Marine Group's growingLive Blue ecosystem by introducing one of the world's mostadvanced electric surfboard platforms to BWMG's establishednetwork of watersports dealers, dive operators, marinas, boatbuilders, yacht dealers, and experiential tour providers.
Awake electric surfboards allow riders to experience the sensation ofsurfing without waves using powerful electric propulsion and intuitivewireless throttle control. Riders can accelerate, carve, and glideacross open water with silent electric power, creating one of the mostexciting new categories in premium watersports.
Awake's broader product platform also includes a three-modelelectric foil lineup - the Awake VINGA Adventure, VINGA Ultimate, andVINGA S - giving Brownie's Marine Group entry into thefast-growing eFoil category popularized by early market leaders suchas Lift and Flite. Designed for riders seeking a more advanced,flight-oriented experience than traditional jetboards, the Awake eFoilrange adds another premium electric watersports segment to BWMG'sexpanding portfolio. The platform is further differentiated byAwake's Click-to-Ride battery system, which the company saysallows riders to plug and unplug the Flex battery with a single handmovement and swap batteries in only a few seconds, simplifying setup,reducing turnaround time, and supporting more efficient demo andrental operations.
Consumers can explore the riding experience through the Ride Awakecommunity: awakeboards.com/pages/ride-awake
Successful Introduction Demonstratedat Miami International Boat Show
The collaboration was successfully previewed during the MiamiInternational Boat Show, where multiple Brownie's Marine Groupexhibits showcased Awake electric surfboards alongside thecompany's core marine recreation technologies.
Displays were featured at BWMG exhibits at the Miami Beach ConventionCenter and Sailor's Cove Marina, allowing dealers, partners, andconsumers to experience firsthand how Awake boards complementBrownie's Marine Group's expanding portfolio of innovativemarine recreation technologies.
The demonstrations generated strong interest from dealers andwatersports operators and reinforced the compatibility of Awakeelectric surfboards with BWMG's experiential marketing and tradeshow platform.
"Awake boards added tremendous excitement to our displays,"said Robert Carmichael, CEO of Brownie's Marine Group. "Theresponse at the Miami Boat Show confirmed that electric surftechnology is quickly becoming one of the most exciting emergingcategories in watersports."
Upcoming Demonstrations at Palm BeachInternational Boat Show
Brownie's Marine Group also announced that Awake electricsurfboards will be showcased alongside BWMG's carbon fiber SeaNXTelectric marine mobility products and BLU3 portable dive systems atthe upcoming Palm Beach International Boat Show (PBIBS).
The combined exhibit is intended to demonstrate how Awake electricsurfboards complement BWMG's expanding portfolio of innovativemarine recreation technologies designed to bring more people into thewater environment through electric mobility, diving access, andexperiential watersports.
Brownie's Marine Group invites end users, watersports operators,marinas, dive centers, boat builders, yacht dealers, and prospectivedealers to visit the exhibit to experience the product lineupfirsthand and discuss demo opportunities, dealership programs, andpartnership opportunities.
Leveraging Established MarineRecreation Channels
Brownie's Marine Group will introduce the Awake product linethrough its established and growing network of watersports dealers,dive centers, marinas, boat builders, yacht dealers, and experientialoperators that already represent BWMG's marine recreationproducts.
This channel-based approach allows BWMG to introduce the Awake brandto an engaged customer base while providing dealer onboarding,technical support, experiential demonstrations, and serviceinfrastructure designed to accelerate product adoption.
Unlike traditional distributors, Brownie's Marine Group bringsdecades of experience designing, manufacturing, and servicing advancedmarine recreation technologies.
Through its engineering and manufacturing operations, BWMG hasdeveloped and commercialized multiple electric and battery-poweredmarine systems, including portable diving equipment, marine propulsiontechnologies, and advanced mobility platforms.
This expertise in marine electronics, propulsion integration, batterymanagement systems, and dealer service training provides a strongoperational foundation for supporting premium electric watersportsproducts within its dealer network.
Strategic Growth in Electric MarineRecreation
Strategically, the addition of Awake strengthens Brownie's MarineGroup's position as a platform company for emerging electricwatersports technologies.
As the marine recreation industry continues transitioning towardelectric propulsion and battery-powered mobility, BWMG's combinedcapabilities in engineering, manufacturing, distribution, serviceinfrastructure, and experiential marketing create a compelling pathwayfor innovative marine technology brands seeking expanded marketaccess.
By integrating Awake electric surfboards into its growing ecosystem ofmarine recreation technologies, Brownie's Marine Group continuesbuilding a scalable platform designed to accelerate the adoption ofnext-generation electric water mobility products while providingdealers and customers with reliable technical support and productexpertise.
Dealer Network Advantages
Dedicated brand and marketing support | Dealer onboarding and sales training |
Guaranteed product availability | Marketing merchandise and display support |
Sub-dealer network expansion opportunities | Coordinated marketing campaigns and social mediasupport |
The structure allows BWMG dealers to offer Awake products withoutheavily capitalizing inventory, enabling retailers to introduce apremium electric watersports brand while relying on BWMG'slogistics, training, and service infrastructure. Initial productdeliveries are scheduled for April, June, and July 2026 to supportdealer demonstrations, trade show appearances, and experientialmarketing initiatives across the region.
About Brownie's MarineGroup
Brownie's Marine Group, Inc. (OTCID: BWMG) is a marine technologycompany headquartered in Davie, Florida, focused on innovativeproducts that expand access to the underwater and surface-waterenvironment. Through brands including Brownie's Third Lung®,BLU3®, LW Americas, Submersible Systems Inc., and SeaNXT, the companydevelops and distributes diving systems, high-pressure compressors,electric marine mobility solutions, and innovative watersportstechnologies.
Learn more at browniesmarinegroup.com
About Awake
Awake designs and manufactures high-performance electric surfboardscombining Scandinavian design with advanced propulsion and batterytechnology.
Explore the Ride Awake experience at awakeboards.com/pages/ride-awake
Investor Contact
Andrew Barwicki
Barwicki Investor Relations
andrew@barwicki.com
516-662-9461
www.barwicki.com
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