---
title: "SHANSHAN brand released its annual performance, with shareholders' profit attributable to shareholders of RMB 7.8964 million, a year-on-year decrease of 76.2%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/279955405.md"
description: "SHANSHAN announced its annual performance for the year ending December 31, 2025, with revenue of 863 million yuan, a year-on-year decrease of 14.29%; profit attributable to shareholders was 7.8964 million yuan, a year-on-year decrease of 76.2%; earnings per share were 0.06 yuan. The decline in revenue was mainly affected by weak market demand and adjustments in marketing policies, with revenue from distributors and work uniform sales channels decreasing by 32.8 million yuan and 25.6 million yuan, respectively, and sales revenue from e-commerce platforms declining by 17.2%"
datetime: "2026-03-20T13:57:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279955405.md)
  - [en](https://longbridge.com/en/news/279955405.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279955405.md)
---

# SHANSHAN brand released its annual performance, with shareholders' profit attributable to shareholders of RMB 7.8964 million, a year-on-year decrease of 76.2%

According to the Zhitong Finance APP, SHANSHAN (01749) announced its annual performance for the year ending December 31, 2025, with revenue of 863 million yuan, a year-on-year decrease of 14.29%; the profit attributable to the company's owners was 7.8964 million yuan, a year-on-year decrease of 76.2%; earnings per share were 0.06 yuan.

The announcement stated that the revenue decline was mainly due to the overall market demand pressure and adjustments in marketing policies, with revenue from distributors and work uniform sales channels decreasing by 32.8 million yuan and 25.6 million yuan, respectively; the optimization of live streaming stores and private domain business resulted in a 17.2% decrease in sales revenue from e-commerce platforms this year

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