---
title: "SHANSHAN brand's annual net profit fell 76% to 7.9 million RMB, no dividend declared"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280077399.md"
description: "SHANSHAN announced a net profit of HKD 7.896 million for the year ended December 31 last year, a year-on-year decrease of 76.2%; earnings per share were 6 cents, and no final dividend was declared. Revenue was HKD 860 million, down 14.3%, mainly due to market demand pressure and adjustments in marketing policies. Revenue from distributors and work uniform sales channels decreased by HKD 32.8 million and HKD 25.6 million, respectively, while sales revenue from e-commerce platforms fell by 17.2%. Gross profit was HKD 330 million, down 11.8%; profit before tax was HKD 11.811 million, down 73.4%"
datetime: "2026-03-23T01:03:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280077399.md)
  - [en](https://longbridge.com/en/news/280077399.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280077399.md)
---

# SHANSHAN brand's annual net profit fell 76% to 7.9 million RMB, no dividend declared

According to a report from Economic Information Agency on the 23rd, SHANSHAN (01749) announced a net profit of HKD 7.896 million for the year ended December 31 last year, a year-on-year decrease of 76.2%; earnings per share were 6 cents, and no final dividend was declared.

The group stated that revenue was HKD 860 million, down 14.3%, mainly due to pressure from overall market demand and adjustments in marketing policies, with revenue from distributors and work uniform sales channels decreasing by HKD 32.8 million and HKD 25.6 million, respectively; optimizing live streaming stores and private domain businesses led to a 17.2% decline in e-commerce platform sales revenue; gross profit was HKD 330 million, down 11.8%; profit before tax was HKD 11.811 million, down 73.4%. At the end of last year, there were 584 stores, a net decrease of 27 stores. (wh)

\\\* For details regarding the performance, please refer to the company's official announcement

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