---
title: "Global Companies Expand Crypto Holdings with Significant Investments"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/280078614.md"
description: "Global companies are increasingly integrating cryptocurrencies into their financial strategies. HIVE Digital announced a $100 million fundraising to purchase Bitcoin and support green energy upgrades. Mercari acquired 500 Bitcoin for cross-border settlements, marking its entry into crypto treasury. Viking Holdings approved a $50 million Bitcoin purchase plan to hedge against exchange rate risks. Interactive Brokers converted $100 million of its treasury cash into Bitcoin, highlighting its confidence in Bitcoin as a corporate asset."
datetime: "2026-03-23T01:14:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280078614.md)
  - [en](https://longbridge.com/en/news/280078614.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280078614.md)
generator: "portal-rs"
---

# Global Companies Expand Crypto Holdings with Significant Investments

Global companies are increasingly integrating cryptocurrencies into their financial strategies, transitioning from early adopters to mainstream industry players. According to ChainCatcher, recent data from BBX highlights this trend with several notable investments. HIVE Digital (TSX-V: $HIVE) announced a $100 million fundraising through a private placement. The company plans to allocate a significant portion of these funds to purchasing Bitcoin, alongside supporting green energy upgrades at its Swedish data center, to maintain its "full retention" reserve policy. Japanese e-commerce giant Mercari (TSE: 4385) confirmed the acquisition of 500 Bitcoin. This purchase is intended to serve as a foundational liquidity asset for cross-border settlements on its platform, marking Mercari's entry into the crypto treasury era. Viking Holdings (NYSE: $VIK), a major cruise line company, has approved a $50 million Bitcoin purchase plan. This move aims to leverage Bitcoin's global liquidity to hedge against exchange rate risks associated with multi-currency settlements. Interactive Brokers (NASDAQ: $IBKR) revealed in its latest financial report that it has converted $100 million of its treasury cash into Bitcoin. This decision, distinct from its brokerage services for clients, underscores the brokerage firm's confidence in Bitcoin as a corporate-level asset.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**