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Leidi Network, March 24
ECLICKTECH (301171.SZ) officially disclosed its 2025 annual report today. During the reporting period, the company achieved revenue of 3.83 billion yuan, a year-on-year increase of 50.39%. Excluding foreign exchange gains and losses and share-based payment, the total profit was 281 million yuan, a year-on-year increase of 42.81%; excluding foreign exchange gains and losses and share-based payment, the net profit attributable to the parent company was 252 million yuan, a year-on-year increase of 18.98%.
Based on the continuous evolution of its business model, ECLICKTECH has for the first time independently disclosed its two major segments, &#34;integrated marketing services&#34; and &#34;advertising platform business,&#34; in 2025, fully showcasing its dual core barriers of &#34;service + technology&#34; in the overseas marketing track. With continuously expanding commercial reach, the company has served over 10,000 global clients to date, reaching more than 230 countries and regions, steadily entering a new growth cycle driven by dual engines.
Dual-engine synergy drives full-scenario empowerment for Chinese enterprises going global
Amid the global industrial chain reshaping and the resonance of AI development, the long-term certainty of Chinese enterprises going global is being continuously validated. According to authoritative research data, the market size of digital marketing services for Chinese enterprises going global has grown from 8.4 billion USD in 2019 to 25.4 billion USD in 2024, with a compound annual growth rate of 24.6%. It is also expected to reach 59 billion USD by 2029, with an expected compound annual growth rate of 18.4%.
In the face of this historical opportunity, ECLICKTECH is accelerating the construction of a dual-engine synergy development model centered on AI, integrating &#34;integrated marketing services&#34; and &#34;advertising platform business.&#34;
The annual report shows that the revenue from integrated marketing services was 1.954 billion yuan, a year-on-year increase of 49.35%, while the revenue from advertising platform business was 1.838 billion yuan, a year-on-year increase of 48.92%.
Among them, integrated marketing services aim to provide clients with one-stop integrated marketing solutions, helping brands efficiently achieve global layout; the advertising platform business further releases the value of mid- to long-tail media resources by building a global mid- to long-tail traffic aggregation system—both business models form an effective complement, driving a positive enhancement cycle of &#34;client scale—data assets—algorithm capabilities,&#34; and constituting a unique and hard-to-replicate core competitive barrier for the company in the industry.
With this unique ecological barrier, ECLICKTECH's revenue in the e-commerce sector grew by 122.80% year-on-year, while the application, agent, and other sectors grew by 30.53% year-on-year.
In 2025, the company continued to gain the trust of leading clients from super e-commerce platforms represented by Alibaba, SHEIN, and Temu. At the same time, in the new round of overseas growth, the penetration rates of leading sectors such as smart home, AI products, fintech, and short dramas continued to rise, successfully helping industry benchmarks like Kwai, Lekang Co., Ltd., WYBOT, Genspark, ReelShort, Dreame, and Jietu expand into overseas markets
A multi-level and multi-field customer matrix builds a differentiated barrier for the company's sustainable growth.
Taking the globally leading smart cleaning brand Stone Technology as an example, ECLICKTECH has constructed a &#34;multi-market differentiation + full-funnel collaboration&#34; advertising matrix for it, coordinating multi-channel parallel &#34;brand + conversion&#34; advertising, and establishing a clear path for scaling. Ultimately, this strategy helped Stone Technology achieve a dual increase in marketing efficiency and scale in markets such as Australia, Japan, and Turkey, with ROI increasing by 38% and GMV increasing by 36%, successfully creating a stable global multi-faceted growth paradigm.
At the same time, the company will launch the next-generation intelligent marketing solution AI Drive 2.0 and product matrix such as AdsGo.ai and CyberGrow in 2025, covering nearly a hundred AI Agents used in full-link scenarios including risk control review, advertising operations, and intelligent customer service, promoting the leap from &#34;executing instructions&#34; to &#34;autonomous decision-making&#34; in marketing automation closed loops, and driving the generational upgrade of overseas service capabilities with Agentic AI technology.
R&amp;D investment reached 159 million
The 2025 annual report shows that ECLICKTECH's R&amp;D investment reached 159 million yuan, a year-on-year increase of 64.35%.
With high-intensity R&amp;D investment, the company is accelerating the construction of a high-quality talent team for the AI era. During the reporting period, ECLICKTECH's R&amp;D personnel increased by 49.75% year-on-year, successfully cultivating 25 &#34;AI super individuals&#34; internally, and implementing a broader equity incentive plan to deeply bind core technical backbones.
While strengthening the moat of AI foundational technology capabilities and professional talent teams internally, ECLICKTECH is actively expanding the broad boundaries of its business ecosystem externally, closely adhering to the &#34;dual-wheel drive&#34; strategy.
Relying on years of good cooperative relationships, the company continues to deepen collaboration with mainstream cloud and large model vendors such as Google Cloud, AWS, Azure, Alibaba Cloud, Huawei Cloud, Tencent Cloud, Volcano Engine, Oracle, as well as Zhipu AI, minimax, and DeepQuest. In addition, the company has officially become the first &#34;Tier 1&#34; agent for AppLovin in the Greater China region and successfully connected to a wide range of global media resources such as The Trade Desk and Uber Ads, further deepening the global competitive barrier across all scenarios and channels.
As one of the core strategic investment directions of the company, ECLICKTECH will further solidify the intelligent algorithms and AI technology foundation of programmatic advertising in 2025, continuously accumulating core data assets and optimizing algorithm models to enhance advertising accuracy and traffic value.
According to the annual report, the company's programmatic platform zMaticoo has successfully achieved a comprehensive upgrade of SDK and DSP 2.0 on both ends. After rigorous testing from multiple dimensions, its core indicators on the SDK side have all significantly improved: eCPM increased by 3.90%, fill efficiency increased by 26.70%, achieving a dual breakthrough in &#34;efficiency + revenue.&#34;
At the same time, zMaticoo has officially obtained certification from the globally authoritative IAB Tech Lab and has reached a strategic cooperation with advertising verification giant DoubleVerify, marking that its advertising transparency and monitoring standards have fully aligned with the highest international levels. With outstanding traffic aggregation and monetization capabilities, zMaticoo ranks among the top in the SSP market share report for the Asia-Pacific region released by Pixalate.
ECLICKTECH CEO Wu Ying emphasized in the 2025 report that the company will take &#34;continuous evolution&#34; as the goal and direction of its organizational culture, achieving its sustained growth through AI integration across its entire product system and workforce processes, and will make &#34;certainty&#34; the core deliverable of its global services.
ECLICKTECH stated that it will further promote the commercialization of cutting-edge AI technologies, continuously releasing deep synergistic value in integrated marketing services and advertising platform businesses. With a solid technological foundation and long-term strategic determination, it aims to provide more inclusive and efficient global growth solutions for the new generation of Chinese brands.
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ECLICKTECH released its 2025 annual report, with revenue reaching 3.830 billion yuan, a year-on-year increase of 50.39%. The company has independently split "integrated marketing services" and "advertising platform business" for the first time, showcasing its dual core barriers in overseas marketing. Integrated marketing services and advertising platform business achieved revenues of 1.954 billion yuan and 1.838 billion yuan, respectively, both showing significant growth. It is expected that the market for digital marketing services for Chinese companies going overseas will continue to expand, with ECLICKTECH accelerating dual-wheel collaborative development driven by AI

ECLICKTECH's revenue in 2025 is expected to be 3.8 billion: First independent split of two major businesses, R&D investment increases by 64%