---
title: "Douyin releases the \"Future Director Support Plan\" to build a dedicated traffic pool of 10 billion"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/281272654.md"
description: "Douyin has launched the \"Future Director Support Program,\" which will provide support for variety show, short film, and documentary creators in terms of traffic support, commercial monetization, and industry resource collaboration. After entering the second phase of the project, a dedicated traffic pool with a scale of 10 billion will be established, and a \"commitment-based business order\" mechanism will be introduced to enhance the certainty of creators' income. Different tracks will have differentiated support strategies, including co-creating variety content with iQIYI, film festival screening resources for the short film track, and professional production co-creation opportunities for the documentary track"
datetime: "2026-03-31T23:46:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281272654.md)
  - [en](https://longbridge.com/en/news/281272654.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281272654.md)
generator: "portal-rs"
---

# Douyin releases the "Future Director Support Plan" to build a dedicated traffic pool of 10 billion

Douyin has launched the "Future Director Support Program," which will provide support for creators in three major tracks: variety shows, short films, and documentaries, including traffic support, commercial monetization, and industry resource collaboration.

After entering the second phase of the project, Douyin will establish a dedicated traffic pool with a scale of 10 billion and introduce a "commitment-based business order" mechanism to enhance income certainty for creators.

Differentiated support strategies will be formulated for different tracks, including: co-producing high-quality content in the variety show field with iQIYI; providing film festival screenings and film IP linkage resources for the short film track; and opening professional co-creation opportunities for the documentary track

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**