Birla Estates clocks over ₹1,600 crore in bookings at Gurugram project
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Birla Estates, a subsidiary of Aditya Birla Real Estate Limited, has achieved over ₹1,600 crore in bookings for its luxury project, Birla Arika Phase 2, in Gurugram within a month of launch, with 97% of units sold. This reflects a shift in buyer preferences towards spacious residences and curated amenities. K.T. Jithendran, CEO, emphasized the focus on design and quality. Birla Estates is expanding its luxury portfolio in the NCR, having previously recorded significant sales in other projects. However, NCR housing sales declined by 11% YoY in Q1 2026, while prices rose by 6%.
Source: Business Standard The copyright of this article belongs to the original author/organization.
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