---
title: "10:31 ETEmporia Research Enhances Healthcare Targeting Capabilities, Leveraging Definitive Healthcare Data and Insights"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282360789.md"
description: "Emporia Research has announced enhanced healthcare targeting capabilities through collaboration with Definitive Healthcare. This partnership allows Emporia to recruit healthcare executives and decision-makers with greater precision, utilizing data on institutional roles, organizational affiliations, and clinical activities. The improved targeting aims to connect research teams with specific individuals influencing healthcare purchasing and policy. Emporia's recruitment process is built on a robust data quality infrastructure, ensuring participant credibility. This advancement positions Emporia as a leader in modernizing participant recruitment for research organizations."
datetime: "2026-04-10T14:32:25.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282360789.md)
  - [en](https://longbridge.com/en/news/282360789.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282360789.md)
generator: "portal-rs"
---

# 10:31 ETEmporia Research Enhances Healthcare Targeting Capabilities, Leveraging Definitive Healthcare Data and Insights

, /PRNewswire/ -- Emporia Research, a leader in B2B research participant recruitment, today announced enhanced healthcare targeting capabilities made possible through collaboration with Definitive Healthcare — a leading provider of healthcare market data and analytics.

By leveraging Definitive Healthcare data and insights, Emporia has significantly expanded its ability to recruit healthcare executives, administrators, and technical decision makers with greater precision — alongside NPI-verified physicians and clinical staff.

"Healthcare decision making is spread across C-suite executives, IT directors, procurement teams and clinical leaders," said Christopher Hughes, Founding Product Manager at Emporia Research. "Working with Definitive Healthcare gives us the ability to target these audiences with a level of specificity that hasn't existed in research recruitment before."

**Precision Targeting for Healthcare Decision Makers**

By leveraging data from Definitive Healthcare, Emporia's targeting capabilities now include:

-   Institutional role and title — hospital executives, administrators, department heads and IT decision makers
-   Organizational affiliations — health systems, hospitals, ambulatory surgery centers and group practices
-   Prescribing behavior and procedure volume
-   Clinical trial participation and research activity
-   Financial relationships with manufacturers and device companies
-   Credentialing, board certifications, and license verification

This allows research teams to move beyond broad specialty targeting to reach the specific individuals who influence purchasing, adoption and policy within healthcare organizations.

**Built on Verified Identity**

Emporia's healthcare recruitment builds on the company's proven data quality infrastructure — including LinkedIn verification, proprietary fraud detection and NPI registry validation — ensuring every participant has the professional credibility to back up who they claim to be.

"Definitive delivers highly trusted data across the healthcare industry," said Jake Roeland, Co-Founder and CTO of Emporia Research. "Combined with our verification stack, we're giving clients confidence that they're hearing from the executives and decision makers who actually shape healthcare outcomes."

**About Emporia Research**

Emporia Research specializes in modernizing participant recruitment for the world's leading research organizations. By combining programmatic reach, advanced verification technologies and a commitment to data integrity, Emporia enables researchers to confidently gather insights from the audiences that matter most.

For more information, visit **https://www.emporiaresearch.com/contact**

Media Contact  
Michael Hess  
(610) 731-4714  
\[email protected\]

SOURCE Emporia Research

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**