Douyin Group: Will invest 500 million RMB in special funds to support innovation in live-action short drama content

ByteDance's Douyin Group has released the latest support plan for live-action short dramas, stating that the Short Drama Copyright Center will invest 500 million yuan in special funds to continuously support innovation in live-action short drama content and the in-depth development of realistic themes; simultaneously launching multi-level incentive policies and the "Short Drama Creator Center" platform to promote revenue sharing transparency, helping creators reduce investment risks and creative thresholds