---
title: "SUPER HI CEO Yang Lijuan resigns: returns to HAIDILAO, Li Yu takes over the position"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/282917480.md"
description: "SUPER HI CEO Yang Lijuan resigns, effective April 15, 2026, to return to HAIDILAO to oversee the \"Pomegranate Project.\" Li Yu will succeed Yang Lijuan as CEO of SUPER HI while continuing to serve as an executive director. Yang Lijuan was a veteran of HAIDILAO and has experienced multiple job changes"
datetime: "2026-04-16T01:15:30.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/282917480.md)
  - [en](https://longbridge.com/en/news/282917480.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/282917480.md)
generator: "portal-rs"
---

# SUPER HI CEO Yang Lijuan resigns: returns to HAIDILAO, Li Yu takes over the position

Leidi Network, April 16

SUPER HI (stock code: 09658.HK) recently announced that Ms. Yang Lijuan, CEO and Executive Director of SUPER HI, has resigned, effective April 15, 2026.

Ms. Yang Lijuan will join HAIDILAO International to oversee the implementation of the company's "Pomegranate Plan."

Ms. Yang Lijuan is a veteran of HAIDILAO, having served as the manager of Sichuan HAIDILAO from June 1997 to March 2001. It is rumored that she dropped out of school to help her family pay off debts and worked as a waitress in Jianyang County. Due to her quick wit and efficiency, she caught the eye of Daniel Zhang, who offered her a salary of 160 yuan to recruit her.

In her first year at HAIDILAO, Ms. Yang's family faced creditors demanding repayment. Upon learning this, Daniel Zhang directly gave her 800 yuan to help her out. "From then on, I considered HAIDILAO my home. Anyone who harms the company's interests, I dare to fight with them!"

In 2022, founder Daniel Zhang stepped down as CEO of HAIDILAO, and at that time, Ms. Yang Lijuan, who was the Deputy CEO and Chief Operating Officer, was appointed as the CEO of the company. In June 2024, Ms. Yang resigned as Executive Director and CEO of HAIDILAO and took on the role of CEO of SUPER HI, primarily responsible for the overall management and strategic development of the group.

Nearly two years later, Ms. Yang Lijuan returns to HAIDILAO, during which time Daniel Zhang has returned to the forefront, serving as CEO of HAIDILAO.

With Ms. Yang's resignation, Li Yu has been reappointed as CEO of SUPER HI, no longer serving as Chief Operating Officer, while remaining as Executive Director; YOON Daejin has been appointed as Executive Director.

According to information, Li Yu, 40 years old, was appointed as Executive Director on March 30, 2023, primarily responsible for the implementation and promotion of the group's development strategy, as well as the operation and enhancement of the group's restaurant business. Li Yu served as CEO of SUPER HI from March 30, 2023, to June 30, 2024, and has been the Chief Operating Officer of the company since March 17, 2025.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**