--- title: "ZOWEE promotes the integration of high-end manufacturing and cross-border e-commerce, driving growth through a dual-engine approach to open new avenues for expansion" type: "News" locale: "en" url: "https://longbridge.com/en/news/287320990.md" description: "ZOWEE promotes the integration of high-end manufacturing and cross-border e-commerce, driving growth through a dual-engine approach to open new avenues for expansion" datetime: "2026-05-22T07:06:39.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287320990.md) - [en](https://longbridge.com/en/news/287320990.md) - [zh-HK](https://longbridge.com/zh-HK/news/287320990.md) generator: "portal-rs" --- # ZOWEE promotes the integration of high-end manufacturing and cross-border e-commerce, driving growth through a dual-engine approach to open new avenues for expansion In the wave of recovery in the consumer electronics industry and the booming development of global cross-border e-commerce, ZOWEE (002369.SZ) is firmly advancing its "high-end intelligent manufacturing + e-commerce going overseas" dual-drive strategy, promoting the deep integration of its main consumer electronics manufacturing business with cross-border e-commerce, and building a virtuous ecosystem of "manufacturing empowering cross-border e-commerce, and cross-border e-commerce feeding back into manufacturing," injecting strong momentum for the company's high-quality development. As a leading 3C and smart hardware solution provider in China, ZOWEE has been deeply engaged in the consumer electronics field for many years, accumulating strong capabilities in the research and manufacturing of products such as smartphones, smart wearables, mobile power supplies, and smart home devices. The company has established mature precision assembly, testing processes, and supply chain management capabilities, and its strong intelligent manufacturing capabilities enable it to quickly respond to market iteration demands, providing high-quality products for globally renowned brands, which also lays a solid foundation for the quality of cross-border e-commerce going overseas. In 2025, the company's portable consumer electronics business revenue increased by 6.40% year-on-year, becoming the core support for revenue growth, with the advantages of intelligent manufacturing capacity and quality continuing to stand out. Relying on its core advantages in manufacturing, ZOWEE positions cross-border e-commerce as a new strategic growth engine, accelerating the construction of full-chain overseas capabilities. The company accurately grasps the global consumption upgrade trend, focusing on high-end markets in Europe, America, and Southeast Asia, with main products including mobile power supplies, TWS earphones, and smart speakers, achieving bulk exports through mainstream platforms such as Amazon and eBay. In 2025, the cross-border e-commerce business will experience explosive growth, with the proportion of high-margin products driving a year-on-year increase of 13.10 percentage points in the gross margin of portable consumer electronics, becoming the biggest operational highlight of the year. At the same time, overseas market demand will reverse pull research and development iteration, promoting the company's layout of more advanced and high-end mobile power supplies and smart wearables, forming a virtuous cycle of "production and sales linkage, supply and demand mutual promotion." The rapid growth of ZOWEE's cross-border e-commerce business is inseparable from the high prosperity of the industry and related categories. According to data released by the General Administration of Customs of China, the import and export volume of China's cross-border e-commerce will reach 2.75 trillion yuan in 2025, an increase of 69.7% compared to 2020. According to relevant institutions, among all major categories of cross-border e-commerce exports, consumer electronics hold a significant share, with TWS earphones, smartwatches, robotic vacuum cleaners, AR/VR, and other smart terminal products growing the fastest, with a year-on-year increase of 25%–35%, and it is expected to continue to grow rapidly at a compound annual growth rate of 11% in the future. The deep integration of high-end manufacturing and cross-border e-commerce not only optimizes ZOWEE's business structure but also significantly enhances operational quality. In 2025, the company's overall gross margin increased by 2.92 percentage points year-on-year, and the net operating cash flow turned positive from negative, with an increase of 107.06%, continuously enhancing profitability resilience. Compared to the traditional OEM model, cross-border e-commerce directly connects with end consumers, reducing intermediate links, significantly enhancing product premium capability and profit margins. In addition, the financial support from the company's actual controller, such as interest-free guarantees and accounts receivable factoring limits, provides sufficient liquidity assurance for the expansion of cross-border business, helping the company seize market opportunities ZOWEE stated that the company will continue to deepen its dual-drive strategy, promoting the integration of consumer electronics and cross-border e-commerce to new heights. On the manufacturing side, the company will focus on the 5G+ and AI+ smart terminal sectors, strengthening its R&D and intelligent manufacturing capabilities to create differentiated product competitiveness; on the cross-border side, the company adheres to high-quality and brand-oriented operations, improving its overseas marketing and warehousing logistics systems, expanding into emerging markets, and cultivating innovative hardware growth curves. In the future, with the implementation of the new national standards for mobile power supplies and the explosive growth of smart hardware, ZOWEE is expected to leverage its synergistic advantages in manufacturing and cross-border operations to capture a larger share of the global consumer electronics market, achieving a leap from OEM manufacturing to brand globalization ### Related Stocks - [002369.CN](https://longbridge.com/en/quote/002369.CN.md) ## Related News & Research - [Google Cross-border E-commerce Acceleration Center Settles in Guangzhou IFC](https://longbridge.com/en/news/296450568.md) - [The Sandbox SAND Exploit: $49B in New Tokens Flood Base](https://longbridge.com/en/news/296678246.md) - [Turning Point USA announces Charlie Kirk memorial on university campus where he was shot](https://longbridge.com/en/news/296708182.md) - [Gnosis to Close GIP-154 Voting on August 27th](https://longbridge.com/en/news/296681075.md) - [Shein to pay up to $3.5 billion to select pre-IPO investors around Hong Kong listing](https://longbridge.com/en/news/296732191.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**