--- title: "Insider Selling: Honest (NASDAQ:HNST) Insider Sells 12,886 Shares of Stock" type: "News" locale: "en" url: "https://longbridge.com/en/news/287431313.md" description: "Stephen Winchell, an insider at The Honest Company (NASDAQ:HNST), sold 12,886 shares at $3.14 each, totaling $40,462.04, reducing his stake by 2.60%. CEO Carla Vernon also sold 119,389 shares under a similar plan. Honest reported quarterly earnings of $0.01 per share, meeting estimates, with revenue of $78.1 million. The stock recently traded at $3.41, up 6.9%. Analysts have mixed ratings on the stock, with two Buy, four Hold, and two Sell ratings." datetime: "2026-05-23T12:56:20.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287431313.md) - [en](https://longbridge.com/en/news/287431313.md) - [zh-HK](https://longbridge.com/zh-HK/news/287431313.md) --- # Insider Selling: Honest (NASDAQ:HNST) Insider Sells 12,886 Shares of Stock ## Key Points - **Honest CEO Carla Vernon sold 119,389 shares** on May 20 at an average price of $3.14, worth about $374,881. The sale was made under a pre-arranged **Rule 10b5-1 trading plan**. - The transaction reduced Vernon’s stake by **2.94%**, though she still holds 3,946,451 shares valued at roughly $12.39 million. - Honest stock was up **6.9%** in the session and recently traded near $3.41. The company also reported quarterly earnings of **$0.01 per share**, matching estimates, and revenue of $78.1 million, above forecasts. The Honest Company, Inc. (NASDAQ:HNST - Get Free Report) insider Stephen Winchell sold 12,886 shares of the business's stock in a transaction dated Wednesday, May 20th. The shares were sold at an average price of $3.14, for a total value of $40,462.04. Following the completion of the sale, the insider owned 483,293 shares in the company, valued at approximately $1,517,540.02. This trade represents a 2.60% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. ## Honest Price Performance - The Honest Company is Undergoing an Honestly Solid Turnaround Shares of Honest stock opened at $3.41 on Friday. The firm has a market cap of $375.37 million, a price-to-earnings ratio of -20.06 and a beta of 2.15. The stock's 50-day moving average is $3.12 and its 200-day moving average is $2.78. The Honest Company, Inc. has a one year low of $2.07 and a one year high of $5.28. * * * * * * Honest (NASDAQ:HNST - Get Free Report) last issued its quarterly earnings results on Wednesday, May 6th. The company reported $0.01 EPS for the quarter, meeting analysts' consensus estimates of $0.01. The company had revenue of $78.10 million for the quarter, compared to analyst estimates of $76.25 million. Honest had a positive return on equity of 3.52% and a negative net margin of 5.39%. On average, equities analysts expect that The Honest Company, Inc. will post 0.1 EPS for the current year. - The Honest Company Stock is Looking Honestly Good Honest announced that its Board of Directors has approved a share repurchase plan on Friday, February 20th that permits the company to repurchase $25.00 million in outstanding shares. This repurchase authorization permits the company to repurchase up to 9.9% of its stock through open market purchases. Stock repurchase plans are typically an indication that the company's board of directors believes its stock is undervalued. ## Institutional Trading of Honest Institutional investors and hedge funds have recently bought and sold shares of the stock. Caitong International Asset Management Co. Ltd raised its holdings in Honest by 1,392.2% during the third quarter. Caitong International Asset Management Co. Ltd now owns 7,073 shares of the company's stock worth $26,000 after acquiring an additional 6,599 shares in the last quarter. Amicus Financial Advisors LLC bought a new stake in Honest during the fourth quarter worth about $29,000. Wealthcare Advisory Partners LLC bought a new stake in Honest during the fourth quarter worth about $32,000. Hibernia Wealth Partners LLC bought a new stake in Honest during the fourth quarter worth about $32,000. Finally, Equity Wealth Partners LLC bought a new stake in Honest during the third quarter worth about $37,000. Institutional investors own 45.54% of the company's stock. ## Wall Street Analyst Weigh In A number of analysts have recently commented on HNST shares. Zacks Research upgraded Honest from a "strong sell" rating to a "hold" rating in a report on Thursday, March 26th. Morgan Stanley set a $3.40 target price on Honest in a report on Thursday, May 7th. Telsey Advisory Group reiterated a "market perform" rating and set a $4.00 target price on shares of Honest in a report on Thursday, May 7th. Wall Street Zen upgraded Honest from a "sell" rating to a "hold" rating in a report on Saturday, May 9th. Finally, Alliance Global Partners reiterated a "buy" rating on shares of Honest in a report on Thursday, May 7th. Two analysts have rated the stock with a Buy rating, four have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, Honest currently has an average rating of "Hold" and a consensus price target of $3.47. **Read Our Latest Report on Honest** ## About Honest (Get Free Report) The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels. Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances. ## See Also - Five stocks we like better than Honest - Was Decker’s Double Beat a Bullish Signal—Or Mere HOKA’s-Pocus? - Kiniksa Pharmaceuticals Still Has Room to Run After 100% Rally - MarketBeat Week in Review – 05/18 - 05/22 - SpaceX IPO: Opportunity? Or the Ultimate Hype Trade? _This instant news alert was generated by narrative science technology and financial data from InsiderTrades.com in order to provide readers with the fastest and most accurate reporting. Please send any questions or comments about this story to \[email protected\]._ Insider Buying or Selling at Honest? Sign-up to receive InsiderTrades.com's daily insider buying and selling report for Honest and related companies. 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