--- title: "Chen Keming, embroiled in the \"clever trademark\" controversy: previously applied for \"Daoxiang 100%\" but was rejected" type: "News" locale: "en" url: "https://longbridge.com/en/news/287601122.md" description: "Chen Ke Ming Food Co., Ltd. issued a statement regarding the \"handmade\" trademark dispute, deciding to stop the production and sale of related products, and to rectify packaging and promotional content. The trademark was declared invalid in 2025, and the company's application for the \"Daoxiang 100%\" trademark was also rejected. The company apologized to consumers and established a special team to review all trademarks and promotional materials" datetime: "2026-05-26T08:04:09.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287601122.md) - [en](https://longbridge.com/en/news/287601122.md) - [zh-HK](https://longbridge.com/zh-HK/news/287601122.md) generator: "portal-rs" --- # Chen Keming, embroiled in the "clever trademark" controversy: previously applied for "Daoxiang 100%" but was rejected The noodle brand Chen Ke Ming is embroiled in a "deceptive trademark" public opinion storm. On the evening of May 25, Chen Ke Ming Food Co., Ltd. issued a statement saying it would completely stop the production and sale of products with "handmade" related descriptions, and simultaneously initiate rectification of related product packaging, promotional content, and communication materials. According to a reporter from Nandu N Video, the "Chen Ke Ming Handmade" trademark was declared invalid as of October 24, 2025. The company had also applied to register the trademarks "Chen Ke Ming Rice Aroma 100%" and "Rice Aroma 100%", both of which were rejected. Chen Ke Ming "handmade" related products. A reporter from Nandu learned from the China Trademark Network that Chen Ke Ming Food Co., Ltd. applied to register "Chen Ke Ming Handmade" as a trademark on February 20, 2020, and this trademark was declared invalid ex officio on October 24, 2025. At the end of April this year, the Trademark Office of the National Intellectual Property Administration officially launched a "deceptive trademark" governance column on the China Trademark Network, publishing typical trademark cases and continuously updating the list of trademarks that have been declared invalid due to deception. Trademarks such as "Chen Ke Ming Handmade," "White Elephant Half Bag," and "Dezi Tu" that have sparked controversy were included as typical cases of invalid trademarks. Regarding this trademark dispute, on the evening of May 25, Chen Ke Ming Food Co., Ltd. issued a statement saying, "The lack of rigor in product names and promotional expressions has caused confusion and misunderstanding for consumers, for which we sincerely apologize to the vast number of consumers." The statement indicated that the company decided to immediately stop the production and sale of products with "handmade" related descriptions; simultaneously initiate rectification of related product packaging, promotional content, and communication materials; and establish a special team to conduct a comprehensive review of all categories of trademarks and promotional materials. "The food safety and quality of the company's products comply with national and industry-related regulations." On May 26, Nandu reporters noticed that "handmade" related products could no longer be searched or purchased in Chen Ke Ming's flagship stores on multiple e-commerce platforms, although a few third-party stores still had related products available. Customer service personnel from Chen Ke Ming's flagship store told Nandu reporters that related products are currently undergoing packaging upgrades and optimizations. In addition, Nandu reporters found in the China Trademark Network that Chen Ke Ming Food Co., Ltd. had applied to register the trademarks "Chen Ke Ming Rice Aroma 100%" and "Rice Aroma 100%" in October 2023, both of which were rejected in January 2024, and the current trademark status is "application rejected, not accepted, etc., this trademark has become invalid." In December 2025, the notice issued by the office of the National Intellectual Property Administration on "Strengthening Trademark Use Management" pointed out that the use of unregistered trademarks with deceptive characteristics such as "selenium-rich," "organic," "zero additives," and "100%" that easily mislead the public about the quality or characteristics of the products or their origin would be subject to key regulation Written by: Nandu N Video Reporter Lin Shiyan ### Related Stocks - [002661.CN](https://longbridge.com/en/quote/002661.CN.md) ## Related News & Research - [Autodoc founders regain 100% ownership after Apollo exit](https://longbridge.com/en/news/296372761.md) - [Kona BidCo lifts Zalaris stake to 87.35% after buying 559 shares at NOK 100 each](https://longbridge.com/en/news/296510869.md) - [GSP Resource Corp. 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