--- title: "Channel transformation deepens, SFY's growth momentum is strong, and performance in the second half of the year is expected to improve significantly" type: "News" locale: "en" url: "https://longbridge.com/en/news/287890164.md" description: "SFY is actively promoting a channel deepening strategy in the custom home furnishing industry, and it is expected that performance will significantly improve in the second half of the year. Through deep cooperation with Boss Electric Appliances, SFY has listed its products in thousands of outlets and is rapidly penetrating the county and town markets, which is expected to bring an annual sales increase of hundreds of millions of yuan. At the same time, SFY is collaborating with JD Home Decoration to build an online and offline integrated retail model, enhancing market competitiveness. The company also plans to open 100 home aesthetics galleries, integrating resources to create a one-stop consumption ecosystem" datetime: "2026-05-28T09:22:37.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287890164.md) - [en](https://longbridge.com/en/news/287890164.md) - [zh-HK](https://longbridge.com/zh-HK/news/287890164.md) generator: "portal-rs" --- # Channel transformation deepens, SFY's growth momentum is strong, and performance in the second half of the year is expected to improve significantly Currently, the domestic custom home furnishing industry has entered a critical period of stock competition and channel reconstruction. Traditional market traffic continues to be diverted, and market growth is under pressure. Channel sinking, comprehensive layout, integration of new retail, and full-link services have become the core directions for companies to break through bottlenecks. As a leading enterprise in the custom home furnishing industry, SFY is fully promoting its channel deepening strategy, continuously improving the "1+N+X" comprehensive channel system, and expanding growth boundaries through diversified cooperation, terminal innovation, and market sinking. The subsequent development momentum is strong, and significant improvements in operating performance are expected in the second half of the year. In terms of core strategic cooperation, SFY has reached a deep channel synergy with Boss Electric Appliances, leveraging both parties' brand advantages and terminal resources to achieve channel interconnection and resource sharing. Boss Electric Appliances has fully listed SFY cabinet products in thousands of outlets nationwide, and the dealer systems of both parties have been interconnected, allowing SFY's channels to rapidly penetrate county and town-level markets, effectively filling the gap in low-tier market layouts. It is estimated that this cooperation is expected to bring SFY several hundred million yuan in incremental sales annually, becoming an important support for performance growth in the second half of the year. Meanwhile, SFY is advancing deep bundling cooperation with JD Home Decoration, comprehensively laying out new retail traffic scenarios, and relying on the advantages of online platform traffic and offline service capabilities to build an integrated model of "online traffic, offline experience, and one-stop delivery," seizing new opportunities in home decoration retail. In terms of terminal channel innovation, SFY's community store operations have shown significant results. Currently, the company has opened 4 community stores using a direct sales and distributor model, closely connecting with end users and providing one-stop personalized home solutions. For example, the Guangzhou Jinbi store achieved a contract amount exceeding one million yuan in its opening month, with actual receivables reaching 200,000 to 300,000 yuan, validating the feasibility of the community store model characterized by lightweight operations, high conversion rates, and quick receivables. In addition, SFY is accelerating the construction of home aesthetics museum channels, planning to open 100 stores, integrating upstream and downstream brand resources in the supply chain, and creating a one-stop consumption ecosystem with a full range of products and multiple brands. The company continues to deepen its focus on key core markets, strengthen collaboration with front-end traffic departments, and connect channels for related categories such as bathrooms and doors and windows, forming full-link coverage from customer acquisition, solution design to backend delivery. With the official launch of the new store format, the traditional retail model is accelerating its transformation and upgrading, better adapting to current consumer trends and market competition environments. Industry insiders believe that SFY's channel transformation has entered a period of tangible results, with diversified channel synergies gaining momentum and the county and town market space continuously opening up, providing ample growth momentum for the future. As the benefits of various initiatives are gradually released, SFY's performance in the second half of the year is expected to see significant improvement, further consolidating its leading position in the industry ### Related Stocks - [002572.CN](https://longbridge.com/en/quote/002572.CN.md) - [002508.CN](https://longbridge.com/en/quote/002508.CN.md) ## Related News & Research - [Promising Home Improvement Stocks Worth Watching - August 20th](https://longbridge.com/en/news/296530498.md) - [Lowe's gives muted outlook as it sees 'pressure' in home improvement spending](https://longbridge.com/en/news/296339972.md) - [Lowe's Lowers Its Year-End Outlook Amid Softening Home Improvement Demand](https://longbridge.com/en/news/296443883.md) - [14:41 ETNine Corboy & Demetrio Attorneys selected to 2027 The Best Lawyers in America®](https://longbridge.com/en/news/296644470.md) - [Michaels launches omnichannel custom framing experience with Architectural Digest](https://longbridge.com/en/news/296643293.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**