--- title: "The press conference released nine AI projects, further strengthening Tencent's competitive barriers in the gaming business" type: "News" locale: "en" url: "https://longbridge.com/en/news/288000479.md" description: "At the press conference on May 27, Tencent Games announced updates on 45 new products, emphasizing the application of AI technology in various fields such as MOBA, shooting, and RPG. Management stated in the Q1 earnings call that they will increase investment in AI to enhance player experience. The conference showcased the progress of 16 self-developed games, 17 published games, and 9 invested games, with AI exploration becoming the main theme of the annual release, covering the entire chain of research and development, operations, and publishing" datetime: "2026-05-29T02:47:19.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/288000479.md) - [en](https://longbridge.com/en/news/288000479.md) - [zh-HK](https://longbridge.com/zh-HK/news/288000479.md) generator: "portal-rs" --- # The press conference released nine AI projects, further strengthening Tencent's competitive barriers in the gaming business On May 27th, Tencent Games held a press conference announcing updates on 45 products, many of which revealed the latest advancements in AI applications. The technological applications cover multiple market categories including MOBA, shooting, RPG, and various stages of the industry chain such as research and development, operations, and publishing. In a recent Q1 earnings call, the management of Tencent Holdings (00700) clearly expressed the group's plan to continue increasing investments in AI. This Tencent Games press conference can be seen as the first detailed explanation of its cash flow pillar business following the earnings report: focusing on enhancing player experience and rapidly advancing the effective implementation of full-chain capabilities in more products, making AI a new engine for the growth of Tencent's gaming business. Full-chain, full-cycle, more products achieve personalized AI+ At this press conference, Tencent Games announced new developments for a total of 16 self-developed games, 17 published games, and 9 invested games. In the "One More Thing" segment, they also introduced 2 AI technology products and the latest news about the official first mini-game "Digital Jingdezhen • Porcelain City Craftsman," co-created by Tencent Games, Tencent SSV Digital Culture Laboratory, Jingdezhen Municipal Bureau of Culture and Tourism, Jingdezhen Imperial Kiln Museum, and Jingdezhen City Heritage Application Office. A total of 29 frontline practitioners related to these products appeared to communicate with players, including 16 overseas practitioners, the highest number in years. In addition to a more diverse range of categories and a global market layout, AI exploration has also become the latest main theme of the annual release, showcasing two characteristics. Firstly, Tencent Games' application of AI has basically achieved full-chain connectivity. At the R&D level, Tencent's self-developed AI solutions like MagicDawn are used to enhance the efficiency of high-quality product creation. At the operational level, many product releases currently focus on enhancing the actual player experience. For example, "Honor of Kings" will continue to optimize in-game communication and out-of-game companionship pain points through "AI Lingbao," and improve the esports experience for players in-game with AI commentary, further empowering the community ecosystem. "Peacekeeper Elite" will continue to upgrade AI teammates, enrich new gameplay, and enhance the team experience for players with different social needs. At the publishing level, the emerging shooting mobile game "Valorant: Source Action" previously utilized AI technology during the reservation phase to achieve a more interesting and personalized qualification issuance, further enhancing player experience during the pre-test phase and thus promoting public test conversion. According to official news, the product's DAU has surpassed 10 million earlier this month At the same time, the rapid exploration and application of AI technology have already shown the potential for full matrix and full-cycle coverage within Tencent's gaming system. Not only in mature and large-share categories like MOBA and shooting games, but also in motion-sensing music and dance games, such as "Just Dance: Party," which will incorporate AI choreography features. Players can upload real dance videos to generate 3D levels for others to challenge; in the film and game category, Tencent's Photon Studio Group officially launched the AI interactive game Dream Factory "Creation Workshop" on May 28, providing users with a wealth of interactive film and game content experiences. It also supports creators in quickly generating works through AI capabilities, lowering the barriers to narrative content creation. Based on the underlying engine capabilities, they will gradually open up more gamified creation features in the future, supporting users in creating game content that includes richer interactive logic, gameplay mechanics, and system design. In addition to mature evergreen games like "Honor of Kings" and "Peacekeeper Elite," the newly launched "Rock Kingdom: World" at the end of the first quarter also uses self-developed AI lighting rendering to enhance the immersion of the vast world. The heavyweight new product "Rainbow Six: Siege," developed in collaboration with Ubisoft, incorporates AI instructors and AI anti-cheat features to lower the entry barrier for novice players while ensuring the basic environment of competitive games. If we observe based on past information, we can also find that Tencent Games' exploration of AI is not only broad but has also made achievements in application depth and connectivity. Top products like "Peacekeeper Elite" have released multiple generations of AI teammates since early 2025, giving rise to the "AI War Dog" gameplay, which directly breaks the gameplay framework of tactical competition, search and attack, and withdrawal in terms of underlying elements. As a platform company, there are already connections between games and between games and other business lines. For example, the AI anti-cheat capability of the new product "Rainbow Six: Siege" is an iteration based on Tencent's mature ACE anti-cheat solution; within the group system, many AI technology explorations in the gaming business can also interact and mutually benefit with foundational sectors like Hunyuan Differentiated strategies align with the trend, and cash flow growth is expected to accelerate against the odds. In the past two years, AI has been recognized by numerous research institutions and leading companies as a key factor in future competition. In research reports, Goldman Sachs and Jefferies both believe that AI is reshaping the operational methods of the global gaming industry, and game companies that are adept at using AI tools will gain significant competitive advantages. Morgan Stanley has suggested that in the AI era, the value of the gaming industry will concentrate on platforms and content distribution segments with scale advantages, benefiting companies like Tencent and Sony that possess proprietary data, intellectual property (IP), and sustainable operational capabilities. Companies have responded faster than institutions over the years. In China alone, several listed gaming companies, such as Kunlun Wanwei and Giant Network, publicly announced their "All in AI" R&D and operational strategies around 2022. However, due to the rapid evolution of AI technology and significant differences in game categories, the exploration results of some companies have not been satisfactory. In comparison, Tencent, as a leading technology internet and gaming platform, possesses various unique advantages in AI + gaming. In addition to the full-link applications and cross-product reuse brought by its product ecosystem, Tencent's gaming AI is also backed by strategic synergies between the group's development and gaming business. The application of gaming can form a long-term deep integration with the group's AI strategy, cloud business, and mixed large models, which enhances Tencent's capability and stability for long-term investment in AI exploration. Moreover, Tencent, which already has more than ten evergreen games, possesses leading multi-category GaaS operational experience, providing assurance for the quantification of AI exploration effects and sustainable development. In May 2026, Tencent Holdings' senior management clearly stated in a conference call that they would continue to increase investment in AI. The total capital expenditure for Q1 was confirmed at 31.9 billion, a year-on-year increase of 16%. Although the growth rate seems low, it is a rare case of cash payments and one-time prepayments. With the support and pull of the group's strategy, several leading gaming products have already achieved gains in operational data through AI applications. On one hand, evergreen games have found new growth points. For example, in "Peacekeeper Elite," as of Q1 2026, over 110 million players have experienced AI features in the game, with the number of active players using AI teammates exceeding 17.7 million. During the same period, the game set a new high of over 90 million DAU in February. Subsequently, the game will continue to introduce more AI features in the UGC creation section, unleashing the productivity of players and third-party developers. On the other hand, the growth efficiency of new games to evergreen games has also improved. For instance, "Rock Kingdom: World," which launched at the end of Q1, has achieved an impressive first-month DAU of over 13 million due to a better category experience With the steady growth of investment commitment and resources, Tencent Games is likely to become a new engine driving the gaming business into another period of rapid growth, leveraging a player experience-centric, pragmatic, and differentiated strategy, as well as its unique advantages in breadth, depth, and group ecosystem, thereby expanding Tencent's leading position in the gaming and AI fields ### Related Stocks - [TCTZF.US](https://longbridge.com/en/quote/TCTZF.US.md) - [TCEHY.US](https://longbridge.com/en/quote/TCEHY.US.md) - [HERO.US](https://longbridge.com/en/quote/HERO.US.md) - [516010.CN](https://longbridge.com/en/quote/516010.CN.md) - [159869.CN](https://longbridge.com/en/quote/159869.CN.md) - [GAMR.US](https://longbridge.com/en/quote/GAMR.US.md) - [517770.CN](https://longbridge.com/en/quote/517770.CN.md) - [00700.HK](https://longbridge.com/en/quote/00700.HK.md) - [UBSFY.US](https://longbridge.com/en/quote/UBSFY.US.md) - [GS.US](https://longbridge.com/en/quote/GS.US.md) - [JEF.US](https://longbridge.com/en/quote/JEF.US.md) - [MS.US](https://longbridge.com/en/quote/MS.US.md) - [6758.JP](https://longbridge.com/en/quote/6758.JP.md) - [SONY.US](https://longbridge.com/en/quote/SONY.US.md) - [300418.CN](https://longbridge.com/en/quote/300418.CN.md) - [002558.CN](https://longbridge.com/en/quote/002558.CN.md) - [80700.HK](https://longbridge.com/en/quote/80700.HK.md) - [HTCD.SG](https://longbridge.com/en/quote/HTCD.SG.md) - [W4VR.SG](https://longbridge.com/en/quote/W4VR.SG.md) - [MS-O.US](https://longbridge.com/en/quote/MS-O.US.md) - [MS-Q.US](https://longbridge.com/en/quote/MS-Q.US.md) - [MS-E.US](https://longbridge.com/en/quote/MS-E.US.md) - [MS-I.US](https://longbridge.com/en/quote/MS-I.US.md) - [MS-L.US](https://longbridge.com/en/quote/MS-L.US.md) - [MS-P.US](https://longbridge.com/en/quote/MS-P.US.md) - [MS-A.US](https://longbridge.com/en/quote/MS-A.US.md) - [MS-F.US](https://longbridge.com/en/quote/MS-F.US.md) - [MS-K.US](https://longbridge.com/en/quote/MS-K.US.md) ## Related News & Research - [Tencent Details Progress Toward Carbon Neutrality Goals and Outlines AI-Era Priorities | TCEHY Stock News](https://longbridge.com/en/news/296040172.md) - [Another AI lab is burning through cash as Tencent earnings rise](https://longbridge.com/en/news/295641594.md) - [Monarch Game Studios Launches Investment Round to Connect Video Games Into a Live Rewards Network](https://longbridge.com/en/news/296506888.md) - [Goodbye Kansas wins SEK 5 million co-development order for global game franchise](https://longbridge.com/en/news/296577481.md) - [13:40 ETWhat If Your Selfie Became a Game? 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