---
title: "Nike nightmare deepens: Sneaker giant cuts 1,400 more jobs as stock crashes 70% from pandemic highs. Critics call out 'woke' shift — here's the truth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/288142755.md"
description: "The sneaker giant’s share price is currently down more than 70% from its high in 2021."
datetime: "2026-05-30T10:53:07.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/288142755.md)
  - [en](https://longbridge.com/en/news/288142755.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/288142755.md)
generator: "portal-rs"
---

# Nike nightmare deepens: Sneaker giant cuts 1,400 more jobs as stock crashes 70% from pandemic highs. Critics call out 'woke' shift — here's the truth

The sneaker giant’s share price is currently down more than 70% from its high in 2021.

### Related Stocks

- [NKE.US](https://longbridge.com/en/quote/NKE.US.md)
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- [RTH.US](https://longbridge.com/en/quote/RTH.US.md)
- [KLXY.US](https://longbridge.com/en/quote/KLXY.US.md)
- [XLY.US](https://longbridge.com/en/quote/XLY.US.md)

## Related News & Research

- [1 number that makes Nike's turnaround worth watching this month](https://longbridge.com/en/news/296247318.md)
- [Nike Stock Sinks to Multi-Year Lows: There’s No Quick Fix for NKE Here](https://longbridge.com/en/news/296644838.md)
- [Nike Is Back at Its 2014 Price and Still Isn’t Cheap, and Wall Street Expects Earnings to Fall Another 18%](https://longbridge.com/en/news/296639305.md)
- [Terrible Nike Stock Historically Offers a Near-Term Bounce When Things Are This Bad](https://longbridge.com/en/news/296243221.md)
- [Nike Stock (NKE) Is Still Not Attractive at 12-Year Lows](https://longbridge.com/en/news/296494838.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**