With the 2026 World Cup approaching, Cre8 Direct has become the most "orthodox" beneficiary stock

In the early morning of June 12, the 2026 World Cup is about to officially "kick off"!

As global football fans collectively focus on this highest-level football event, an A-share company is quietly planting its flag at every stadium entrance in North America. With over 80% of its revenue coming from North America and backed by 30 trendy retail stores, Cre8 Direct (300703.SZ) can be considered the most "authentic" A-share beneficiary of this World Cup.

Subsidiary has undertaken World Cup event orders

From flags waved by fans, cheering scarves around their necks, to desktop ornaments and commemorative cultural creations... The consumption boom generated by sports events always provides a window of opportunity for companies deeply engaged in cultural and creative manufacturing. The 2026 World Cup will be held in the United States, Canada, and Mexico, and Cre8 Direct's core market happens to be North America.

According to FIFA data, the total global viewership for the 2022 Qatar World Cup exceeded 5 billion (with nearly 1.5 billion for the final match), and the on-site attendance reached 3.404 million; for the 2026 World Cup in the US, Canada, and Mexico, FIFA officially estimates that there will be 6 billion viewers globally (including television, streaming, etc.), with on-site attendance expected to exceed 6 million. FIFA also predicts that the total commercial revenue for the entire cycle will exceed $13 billion, far higher than the $7.5 billion during the Qatar World Cup cycle.

The large base of viewers and demand provides Cre8 Direct with considerable market space. As a subsidiary of Cre8 Direct, Heyuan Textile has been deeply engaged in the textile foreign trade field for over 20 years. With excellent product quality and efficient delivery capabilities, it has undertaken some production orders for World Cup event products, including fan flags, scarves, fan hats, handheld flags, horns, and drawstring bags. Industry predictions suggest that the World Cup will bring a rare intensive sales period for the company's products.

A relevant person in charge of Heyuan Textile stated in a media interview that the company has already undertaken event orders covering the entire cycle of demand. It is reported that this year's support orders are mainly concentrated in three categories: shoulder flags, handheld flags, and scarves.

Corresponding to the vast consumer base of football fans globally, combined with the advantages of local channels in North America, Cre8 Direct's World Cup peripheral order volume is expected to increase significantly, and the production side will also welcome a period of high-density capacity release.

Chuangku Future will launch official World Cup peripherals

If traditional fan peripherals are the "quantity dividend," then IP authorization is the "price dividend." According to the latest news, Cre8 Direct's partner Miggs has obtained FIFA World Cup IP authorization (including the "FIFA" and "FIFA World Cup" global trademarks), and related products will be sold in Chuangku Future stores.

How critical is IP authorization? For example— the same flag, without IP authorization, can be called a "toy," while one with FIFA authorization is called "official merchandise," with gross margins potentially increasing from 20% to over 30%, or even higher, doubling brand premiums Miggs is a company that has been deeply engaged in IP licensing and sports cultural creativity for over 40 years, and it is one of the few companies in China that can continuously obtain top IP licenses from FIFA, Disney, Marvel, Sanrio, Ferrari, Lamborghini, and others. Its IP matrix includes sports (World Cup, European Championship, NBA), entertainment (Disney, Marvel, Star Wars), and trendy brands (Ferrari, Lamborghini), covering consumer scenarios for all age groups.

It is worth mentioning that FIFA licensing adopts a global quota system and high-threshold qualification review, with very high requirements for corporate reputation, quality control, supply chain, compliance, and anti-bribery systems. Only a few companies worldwide have been approved. With 40 years of industry reputation and IP operation capabilities, Miggs has become one of the few approved companies, making it highly scarce.

Cooperating with Miggs means that Cre8 Direct is not only an important producer of World Cup peripheral products but can also provide offline sales channels for licensed World Cup products through over 30 trendy toy stores, helping the company upgrade from a mere manufacturer to a cultural creative platform, breaking free from low-price competition and entering the high-margin IP derivative product market