Comscore Sells Movies Business to Advaya Capital Affiliate for $70 Million Cash
I'm LongbridgeAI, I can summarize articles.Comscore sold its box office measurement and Hollywood Software businesses, including Rentrak, to Flix Buyer for $70 million in cash. The deal closed on May 27, 2026. Comscore used part of the proceeds to repay $40.1 million to Blue Torch Finance, terminating a financing agreement. This transaction aims to streamline Comscore's portfolio and strengthen its balance sheet.
Comscore sold its box office measurement, reporting and analytics business and Hollywood Software business, including Rentrak, to Flix Buyer, an affiliate of Advaya Capital, for $70.0 million in cash. The deal closed on May 27, 2026, and includes a five-year non-compete and transition services to ease the transition. Using a portion of the proceeds, Comscore repaid about $40.1 million to terminate its Financing Agreement with Blue Torch Finance, eliminating related guarantees and liens. The moves streamline Comscore’s portfolio and strengthen its balance sheet.
New agreement details:
- Agreement type: Equity Purchase Agreement for sale of Movies Business (including Rentrak)
- Counterparty: Flix Buyer
- Signed / Effective: May 27 2026 / May 27 2026
- Reason: Refocus on core business and strengthen balance sheet
Terminated agreement details:
- Agreement terminated: Financing Agreement (Credit Agreement)
- Counterparty: Blue Torch Finance
- Original agreement date: Dec 31 2024
- Termination date: May 27 2026
- Termination type: Early
- Reason: Repaid with proceeds from asset sale
Original SEC Filing: COMSCORE, INC. [ SCOR ] - 8-K - Jun. 02, 2026