---
title: "Comscore Sells Movies Business to Advaya Capital Affiliate for $70 Million Cash"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/288482123.md"
description: "Comscore sold its box office measurement and Hollywood Software businesses, including Rentrak, to Flix Buyer for $70 million in cash. The deal closed on May 27, 2026. Comscore used part of the proceeds to repay $40.1 million to Blue Torch Finance, terminating a financing agreement. This transaction aims to streamline Comscore's portfolio and strengthen its balance sheet."
datetime: "2026-06-02T21:23:01.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/288482123.md)
  - [en](https://longbridge.com/en/news/288482123.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/288482123.md)
---

# Comscore Sells Movies Business to Advaya Capital Affiliate for $70 Million Cash

Comscore sold its box office measurement, reporting and analytics business and Hollywood Software business, including Rentrak, to Flix Buyer, an affiliate of Advaya Capital, for $70.0 million in cash. The deal closed on May 27, 2026, and includes a five-year non-compete and transition services to ease the transition. Using a portion of the proceeds, Comscore repaid about $40.1 million to terminate its Financing Agreement with Blue Torch Finance, eliminating related guarantees and liens. The moves streamline Comscore’s portfolio and strengthen its balance sheet.

**New agreement details:**

-   **Agreement type**: Equity Purchase Agreement for sale of Movies Business (including Rentrak)
-   **Counterparty**: Flix Buyer
-   **Signed / Effective**: May 27 2026 / May 27 2026
-   **Reason**: Refocus on core business and strengthen balance sheet

**Terminated agreement details:**

-   **Agreement terminated**: Financing Agreement (Credit Agreement)
-   **Counterparty**: Blue Torch Finance
-   **Original agreement date**: Dec 31 2024
-   **Termination date**: May 27 2026
-   **Termination type**: Early
-   **Reason**: Repaid with proceeds from asset sale

Original SEC Filing: COMSCORE, INC. \[ SCOR \] - 8-K - Jun. 02, 2026

**Disclaimer**

This is an AI-powered summary. It may contain inaccuracies. Consider verifying important information with the source. Please note this summary is solely based on documents filed with the SEC.

### Related Stocks

- [SCOR.US](https://longbridge.com/en/quote/SCOR.US.md)

## Related News & Research

- [Comscore partners with Spotify, SiriusXM on transcript-level audio ad targeting, measurement](https://longbridge.com/en/news/293474010.md)
- [Venice bets on auteur cinema and A-lister stars as Hollywood pulls back](https://longbridge.com/en/news/293629263.md)
- [Linde's Q2 2026 Earnings: What to Expect](https://longbridge.com/en/news/293494879.md)
- [WH: Q2 2026 delivered strong RevPAR, room growth, and margins, with a positive 2026 outlook](https://longbridge.com/en/news/293549537.md)
- [Sensata Technologies declares Q3 2026 dividend of $0.12 per share](https://longbridge.com/en/news/293666636.md)