---
title: "China Merchants Securities Initiates MOBVISTA  at Strongly Recommend, Product Iteration to Drive High Earnings Growth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/289273856.md"
description: "China Merchants Securities initiated coverage of MOBVISTAwith a 'Strongly Recommend' rating. The broker cites continuous product iteration of the core business, Mintegral, and AI empowerment as drivers for sustained earnings growth. Forecasts project revenue to reach USD2.776 billion in 2026, growing at 36% YoY, while adjusted net profit is expected to hit USD195 million, up 104% year-over-year."
datetime: "2026-06-10T04:55:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289273856.md)
  - [en](https://longbridge.com/en/news/289273856.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289273856.md)
generator: "portal-rs"
---

# China Merchants Securities Initiates MOBVISTA  at Strongly Recommend, Product Iteration to Drive High Earnings Growth

China Merchants Securities issued a report stating that MOBVISTA (01860.HK) +0.220 (+1.739%) takes Mintegral as its absolute core business, with continuous product iteration forming the core engine for revenue and profit growth. The company will consolidate its IAA (in-app advertising monetization) fundamentals while deepening its high-value IAP (in-app purchase) business, leveraging a flywheel effect to drive sustained earnings growth. Considering the company’s accelerated expansion into IAP and the deepening implementation of AI empowerment, the broker is optimistic about earnings growth driven by the continuous iteration of Mintegral’s intelligent bidding system, and initiated coverage with a Strongly Recommend rating.

The broker forecasts MOBVISTA’s revenue for 2026 to 2028 to reach USD2.776 billion, USD3.67 billion and USD4.715 billion, representing YoY growth of 36%, 32% and 28%, respectively. Adjusted net profit is projected at USD195 million, USD290 million and USD420 million, representing YoY growth of 104%, 49% and 45%, respectively. (ad/da)(HK stocks quote is delayed for at least 15 mins.)

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**