Vera Bradley, Inc. 1Q 2027: Revenue $55.7M, EPS ($0.17) — 10-Q Summary
I'm LongbridgeAI, I can summarize articles.Vera Bradley reported Q1 2027 revenue of $55.7M, up 7.8% YoY, with a narrowed net loss of $4.83M and diluted EPS of ($0.17). Growth was driven by Indirect channel and e-commerce gains. Gross margin improved to 51.8%, while SG&A fell 16.4%. The company is executing 'Project Sunshine' for brand refocus, outlet transformation, and digital integration, alongside leadership changes including a new CEO.
Vera Bradley, Inc. reported first-quarter 2027 results with revenue of $55.7M, a 7.8% increase year over year, and a net loss of ($4.83M) versus ($33.46M) in the prior-year quarter; diluted loss per share was ($0.17) compared with ($1.2) a year ago.
Financial Highlights
| Metric | Current quarter | Prior year quarter | YoY change |
| Revenue¹ | $55.7M | $51.65M | 7.8% |
| Net income² | ($4.83M) | ($33.46M) | 85.6% |
| Diluted EPS³ | ($0.17) | ($1.2) | 85.8% |
¹ Reported as “Net revenues”. ² Reported as “Net loss”. ³ Reported as “loss per share”.
Business Highlights
- Revenue growth was driven by stronger Indirect channel performance and e-commerce gains; Indirect sales rose 26.6% while Direct sales increased 4.1% and e-commerce grew about 15.5% supporting comparable sales.
- Gross margin improved to 51.8% from 44.1%, and SG&A was reduced by 16.4% through cuts in advertising, store-related actions and headcount reductions.
- The company is executing a brand refocus under "Project Sunshine," along with Outlet 2.0 and digital platform integration to rebuild relevance and demand.
- Leadership changes were completed, including a CEO transition and promotion of the CFO to COO as the company continues its outlet transformation and operational initiatives.
Original SEC Filing: Vera Bradley, Inc. [ VRA ] - 10-Q - Jun. 11, 2026