---
title: "Madison Square Garden stock undervalued despite Knicks playoff run, high beer prices"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/289615424.md"
description: "Investment banking expert Josh Schafer argues that Madison Square Garden Sports Corp (MSGS) stock is undervalued despite reaching record highs. He attributes this to the strong brand value driven by the Knicks' playoff success and high revenue from ticket sales and concessions, such as beer prices exceeding $20."
datetime: "2026-06-12T15:03:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289615424.md)
  - [en](https://longbridge.com/en/news/289615424.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289615424.md)
---

# Madison Square Garden stock undervalued despite Knicks playoff run, high beer prices

Josh Schafer, an investment banking expert, analyzes Madison Square Garden Sports Corp (MSGS) stock, noting it reached a record high. He argues the market cap is undervalued compared to the Knicks and Rangers teams, with playoff success boosting brand worth. Schafer points to high ticket and concession sales, including beer prices exceeding $20, as key business drivers.

### Related Stocks

- [MSGS.US](https://longbridge.com/en/quote/MSGS.US.md)

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