---
title: "FIFA to Run 2026 World Cup Ticketing, Loyalty, Collectibles on Custom Avalanche Blockchain"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/289835353.md"
description: "FIFA will utilize a custom Avalanche blockchain for the 2026 World Cup's ticketing, loyalty programs, and digital collectibles. This initiative involves a dedicated Layer 1 announced in May 2025 and the migration of FIFA Collect, with Modex handling marketplace development. The move coincided with an 8% surge in AVAX price to $7.07. The system features 'Right-to-Ticket' collectibles that grant verified match access, convertible via a portal up to three days before each game."
datetime: "2026-06-15T22:45:28.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289835353.md)
  - [en](https://longbridge.com/en/news/289835353.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289835353.md)
generator: "portal-rs"
---

# FIFA to Run 2026 World Cup Ticketing, Loyalty, Collectibles on Custom Avalanche Blockchain

FIFA is running ticketing, loyalty and digital collectibles for the 2026 World Cup on a custom Avalanche blockchain. The setup includes a dedicated Avalanche Layer 1 announced in May 2025 and the migration of FIFA Collect, according to BeInCrypto, with technology partner Modex leading marketplace development. AVAX rose nearly 8% in 24 hours and was trading near $7.07 after falling more than 24% over the past 30 days. Right-to-Ticket collectibles grant verified access to official match tickets, convertible via a portal up to three days before each match.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**