---
title: "Aegon Names New President and COO as It Picks New York for Future U.S. Headquarters"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/290037157.md"
description: "Aegon announced a leadership reshuffle and plans to redomicile its U.S. headquarters to New York by mid-2027. Will Fuller will become President and COO, while CEO Lard Friese relocates to the U.S. This move aims to strengthen Aegon's position as a U.S.-based life insurance leader. TipRanks' AI analyst rates AEG stock as Neutral, citing mixed technical indicators and attractive valuation."
datetime: "2026-06-17T10:29:33.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/290037157.md)
  - [en](https://longbridge.com/en/news/290037157.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/290037157.md)
generator: "portal-rs"
---

# Aegon Names New President and COO as It Picks New York for Future U.S. Headquarters

Aegon ( (AEG) ) just unveiled an update.

On June 17, 2026, Aegon announced a major leadership reshuffle and the selection of New York City for its future corporate headquarters as part of a broader plan to redomicile the group to the United States. Will Fuller, currently President and CEO of Transamerica, will become Aegon’s President and COO from January 1, 2027, overseeing Transamerica, international operations, and Aegon Asset Management, while CEO Lard Friese will relocate to the U.S. and retain overall strategic and performance responsibility.

The planned New York head office, expected to open in mid-2027, will host key corporate functions and leadership, underscoring Aegon’s ambition to become a truly U.S.-based life insurance and retirement leader backed by strong international insurance and asset management businesses. The move is positioned as a milestone in Aegon’s transformation, aimed at sharpening execution, accelerating performance improvement, and reinforcing its competitive standing in the U.S. market and beyond.

**Spark’s Take on AEG Stock**

According to Spark, TipRanks’ AI Analyst, AEG is a Neutral.

The score is driven primarily by middling financial performance due to historical volatility despite recent improvement, balanced by attractive valuation (low P/E and strong dividend yield). Technical indicators are mixed, with modest longer-term trend support but weak near-term momentum.

To see Spark’s full report on AEG stock,  
 click here. 

**More about Aegon**

Aegon is an international financial services holding company focused on providing investment, protection, and retirement solutions. Its portfolio includes fully owned businesses in the United States and United Kingdom, a global asset manager, insurance joint ventures in Europe, China, and Brazil, a Bermuda-based life insurer, and a strategic stake in a leading Dutch insurance and pensions group.

**Average Trading Volume:** 5,290,392

**Technical Sentiment Signal:** Buy

**Current Market Cap:** $12.83B

Learn more about AEG stock on TipRanks’ Stock Analysis page.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**