---
title: "American Exchange Group Proudly Announces Partnership with WSG Brands in the Acquisition of Allbirds"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/290096317.md"
description: "American Exchange Group (AEG) and WSG Brands have acquired the intellectual property assets of footwear brand Allbirds. AEG will handle design and manufacturing, while WSG serves as the operating partner focusing on licensing and expansion. The transaction includes strategic investors and aims to grow Allbirds through new categories, retail distribution, and international markets using an asset-light model."
datetime: "2026-06-17T19:02:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/290096317.md)
  - [en](https://longbridge.com/en/news/290096317.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/290096317.md)
generator: "portal-rs"
---

# American Exchange Group Proudly Announces Partnership with WSG Brands in the Acquisition of Allbirds

On June 17, 2026, in New York, American Exchange Group (AEG), a prominent player in fashion accessory design, production, and distribution, revealed the successful procurement of the intellectual property assets of Allbirds, a well-known lifestyle and footwear brand recognized worldwide. This acquisition marks a significant move by AEG in expanding its portfolio and reinforcing its presence in the market.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**