---
title: "Take-Two (TTWO)'s GTA VI Could Cause a Console Shortage This Holiday Season"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/290984558.md"
description: "Take-Two Interactive's upcoming release of Grand Theft Auto VI in November 2026 may trigger a console shortage during the 2026 holiday season. A major retailer warned that demand for Xbox Series X|S and PlayStation 5 consoles could outstrip supply due to component shortages exacerbated by the AI boom. Meanwhile, Take-Two stock fell 1.55% on Friday, though Wall Street analysts maintain a 'Strong Buy' consensus with an average price target of $295."
datetime: "2026-06-26T14:52:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/290984558.md)
  - [en](https://longbridge.com/en/news/290984558.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/290984558.md)
---

# Take-Two (TTWO)'s GTA VI Could Cause a Console Shortage This Holiday Season

Take-Two (TTWO) is set to release _Grand Theft Auto VI_ later this year, and one source claims this could cause a console shortage during the 2026 holiday season. According to _The Game Business_, a major game retailer has warned employees that there won't be enough of Microsoft's (MSFT) Xbox Series X|S or Sony's (SONY) PlayStation 5 consoles to go around during the holidays.

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The video game retailer reportedly said that it expects to see an increase in demand for Xbox and PlayStation consoles after the release of _GTA VI_, which will come out on November 19, 2026. According to the retailer, it can't secure enough consoles due to component shortages. This isn't too surprising, as the video game market has suffered supply chain issues recently. Those shortages have largely been caused by the AI boom, which has increased the demand for computer components that power AI data centers. Many of these same components are also used in video game consoles.

Reports of _GTA VI_ causing a console shortage this Christmas came after Take-Two revealed the price of the game and opened preorders this week. _GTA VI_ is priced at $80 for the standard version and $100 for the Ultimate variant. The company also revealed that there will be no physical version of the game, with only a download code in a box for the physical release.

## **Take-Two Stock Movement Today**

Take-Two stock was down 1.55% on Friday, extending an 8.21% drop year-to-date. The shares have also fallen 1.13% over the past 12 months.

TTWO stock trading activity today was muted, as some 592,000 shares changed hands. For comparison, the company's three-month average daily trading volume is about 2.78 million shares.

## **Is Take-Two Stock a Buy, Sell, or Hold?**

Turning to Wall Street, the analysts' consensus rating for Take-Two is Strong Buy, based on 15 Buy ratings over the past three months. With that comes an average TTWO stock price target of $295, suggesting a potential 26.25% upside for the shares.

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- [SONY.US](https://longbridge.com/en/quote/SONY.US.md)
- [6758.JP](https://longbridge.com/en/quote/6758.JP.md)

## Related News & Research

- [GTA VI finally gets a price tag](https://longbridge.com/en/news/290680902.md)
- [GTA VI To Cost More Than $70? Here’s What Prediction Market Is Saying](https://longbridge.com/en/news/290387739.md)
- [Take-Two's Next Level: Analyst Says GTA VI Could Transform Earnings](https://longbridge.com/en/news/290716713.md)
- [Take-Two director Jon J. Moses disposes of 500 common shares worth $122,305](https://longbridge.com/en/news/290604878.md)
- [Xbox Hits Gamers With Price-Hike As Major Retailer Warns Console Shortage Looms Ahead Of GTA VI Launch](https://longbridge.com/en/news/290864650.md)