---
title: "Zeta Global survey shows parents lead shift toward AI-led shopping agents"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/291328149.md"
description: "A Zeta Global survey of 2,000 U.S. adults reveals parents lead the adoption of AI shopping agents, with 43% allowing AI purchases within budget. While 70% prefer brand websites for transactions, 54% favor brand-built personalized AI tools over general-purpose ones. This shift toward 'agentic commerce' results in 36% less research time and 59% fewer returns, indicating AI primarily influences discovery rather than checkout."
datetime: "2026-06-30T20:05:40.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/291328149.md)
  - [en](https://longbridge.com/en/news/291328149.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/291328149.md)
---

# Zeta Global survey shows parents lead shift toward AI-led shopping agents

-   Zeta Global research flagged early “agentic commerce” as AI shoppers increasingly authorize AI agents to act in purchasing decisions. \* Survey of 2,000 U.S. adults, conducted in May 2026, covered consumers who used AI to make a purchase in the prior three months. \* 70% preferred completing transactions on brand websites, pointing to AI shifting discovery and evaluation more than checkout behavior. \* Parents led adoption: 43% would allow AI purchases within a budget; 43% would allow AI to auto-reorder essentials. \* 54% preferred brand-built personalized AI shopping tools over general-purpose AI; 36% reported less research time; 59% reported fewer returns. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zeta Global Holdings Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 202606301605BIZWIRE\_USPR\_\_\_\_\_20260630\_BW545041) on June 30, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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