---
title: "Forrester Announces The Conference Agenda For B2B Forum EMEA 2026"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/291397894.md"
description: "In London, Forrester (Nasdaq: FORR) disclosed the comprehensive conference schedule for its B2B Forum EMEA 2026, scheduled for September 28-29, 2026. Themed \"Hello, GTM Singularity,\" this event aims to unite professionals from marketing, sales, product, customer success, and revenue sectors to tackle the evolution of traditional go-to-market (GTM) strategies. Forrester revealed that around 90% of business buyers currently integrate genAI or conversational search methods during the purchasing process."
datetime: "2026-07-01T09:50:47.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/291397894.md)
  - [en](https://longbridge.com/en/news/291397894.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/291397894.md)
generator: "portal-rs"
---

# Forrester Announces The Conference Agenda For B2B Forum EMEA 2026

In London, Forrester (Nasdaq: FORR) disclosed the comprehensive conference schedule for its B2B Forum EMEA 2026, scheduled for September 28-29, 2026. Themed "Hello, GTM Singularity," this event aims to unite professionals from marketing, sales, product, customer success, and revenue sectors to tackle the evolution of traditional go-to-market (GTM) strategies. Forrester revealed that around 90% of business buyers currently integrate genAI or conversational search methods during the purchasing process.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**