---
title: "Dogecoin Drops to $0.07, Down 90% From Its Highs: What Is Happening?"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/291462986.md"
description: "Dogecoin dropped to $0.073 as House of Doge (HODO) completed its merger with Brag House and debuted on Nasdaq. Analysts identify key support levels between $0.05 and $0.06, noting that this multi-year accumulation zone has historically preceded strong rallies. Despite weak meme coin sentiment, experts suggest established dog-themed cryptocurrencies like DOGE, SHIB, and FLOKI remain well-positioned for potential rebounds if market momentum returns."
datetime: "2026-07-01T20:39:08.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/291462986.md)
  - [en](https://longbridge.com/en/news/291462986.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/291462986.md)
generator: "portal-rs"
---

# Dogecoin Drops to $0.07, Down 90% From Its Highs: What Is Happening?

**Dogecoin** (CRYPTO: DOGE) is down to $0.073 as its official commercialization arm, **House of Doge** (NASDAQ:HODO), completed its public market debut.

## **House Of Doge-Brag House Merger Completed**

House of Doge announced on June 30 that it completed its merger with Brag House Holdings. The combined company will begin trading on the Nasdaq under the ticker HODO on July 1.

The company, now the official corporate arm of the Dogecoin Foundation, said the listing provides direct access to U.S. capital markets to accelerate its strategy across payments, digital asset treasury management, real-world asset tokenization and professional sports.

## **Analysts Watch Key Levels**

Crypto analyst Ali Martinez identified $0.06 as Dogecoin’s most critical support level in an X post on July 1.

Martinez said the multi-year accumulation zone has historically preceded some of the meme coin’s strongest rallies, making the level crucial for bulls to defend.

In an X post on July 1, Daan Crypto Trades revealed he is closely monitoring DOGE’s long-term support around $0.05.

According to Daan, a prolonged period of consolidation followed by a break in market structure could present an attractive swing trading opportunity. Dogecoin has historically delivered strong rebounds once broader crypto bear markets bottom.

## **Comeback For Dog-Themed Coins?**

Despite weak sentiment surrounding meme coins, trader Shelby in an X post on June 30 argued that established dog-themed cryptocurrencies remain well positioned if the sector regains momentum.

Shelby said Dogecoin built the original global meme culture, **Shiba Inu** (CRYPTO: SHIB) evolved into a broader ecosystem and **Floki** (CRYPTO: FLOKI) developed real-world products, suggesting projects with established communities and infrastructure are likely to benefit if investor interest returns.

*Image: Shutterstock*

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**