---
title: "Strive CEO Matt Cole Says Firm Would Not Sell Bitcoin Even if It Fell to $0.01 for 18 Months"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/291907052.md"
description: "Strive CEO Matt Cole said the firm would not need to sell any Bitcoin even if the price fell to $0.01 and stayed there for 18 months. According to ChainCatcher, Cole made the remarks in an interview, adding that Strive could take no action under that scenario without facing problems. Cole also said there is no Bitcoin price level that would force Strive into liquidation."
datetime: "2026-07-07T09:16:44.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/291907052.md)
  - [en](https://longbridge.com/en/news/291907052.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/291907052.md)
generator: "portal-rs"
---

# Strive CEO Matt Cole Says Firm Would Not Sell Bitcoin Even if It Fell to $0.01 for 18 Months

Strive CEO Matt Cole said the firm would not need to sell any Bitcoin even if the price fell to $0.01 and stayed there for 18 months. According to ChainCatcher, Cole made the remarks in an interview, adding that Strive could take no action under that scenario without facing problems. Cole also said there is no Bitcoin price level that would force Strive into liquidation.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**