--- title: "ZAWYA: ABG joins Google's Priority Flagger Program as the region’s independent body for advertising" type: "News" locale: "en" url: "https://longbridge.com/en/news/291920555.md" description: "The Advertising Business Group (ABG) has joined Google's Priority Flagger Program as the region's independent advertising body. This collaboration provides ABG with a dedicated channel to report policy-violating Google Ads, enhancing consumer protection and upholding industry standards in the UAE and GCC. The move aligns with similar international partnerships established by Google." datetime: "2026-07-07T10:56:41.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/291920555.md) - [en](https://longbridge.com/en/news/291920555.md) - [zh-HK](https://longbridge.com/zh-HK/news/291920555.md) --- # ZAWYA: ABG joins Google's Priority Flagger Program as the region’s independent body for advertising **Dubai, United Arab Emirates -** The Advertising Business Group (ABG), the region's industry-first, brand-centric, independent body for advertising, today announced its participation as a Priority Flagger under Google's Priority Flagger Program (PFP), an initiative that gives participating organizations a dedicated channel to report Google Ads that may violate Google's content and abuse policies. Through the program, ABG will be able to flag potentially harmful or policy-violating Google Ads using a dedicated reporting channel. Once a report is submitted, Google reviews the flagged content and notifies ABG of the outcome and action taken, with the option for ABG to appeal or provide further feedback. ABG's onboarding follows similar collaborations Google has established with industry self-regulatory and advertising bodies internationally, including in the United Kingdom, Turkey, Cyprus, and the United States, and marks a significant step in extending that network of trust and accountability into the region. "Being a Priority Flagger in our region is a recognition of the role ABG plays in championing responsible, brand-safe advertising across the UAE and GCC. This collaboration with Google gives our industry a direct, trusted channel to help protect consumers and uphold the standards our members are committed to, and it strengthens ABG's position as the region's central platform for advancing ethical and future-ready marketing," said Eleni Kitra, CEO and Executive Director of ABG. ABG's role as a Priority Flagger reinforces its position as a trusted partner for both the advertising industry and platforms operating in the region, supporting a digital advertising ecosystem that protects consumers and upholds industry standards. **About the Advertising Business Group (ABG)** ABG is the region's industry-first, brand-centric, independent body, championing ethical advertising, responsible growth, and marketing excellence. The Advertising Business Group (ABG) is the region's central industry platform uniting advertisers, agencies, media, and platforms to advance responsible, innovative, and future-ready marketing. ABG works to drive alignment, raise standards, and support sustainable business growth across the marketing ecosystem. Media Contact: Katerina Papatryfon Head of Marketing and Communications, ABG katerina@abg-me.com Send us your press releases to pressrelease.zawya@lseg.com Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release. The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. 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