---
title: "Adyen survey shows checkout friction remains key trust barrier for Hong Kong retailers as AI shopping use rises"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292032524.md"
description: "Adyen's 2026 APAC Retail Index for Hong Kong identifies checkout friction as the primary trust barrier, despite 74% of consumers using AI assistants. While 45% resist AI completing purchases, payment reliability is critical, with 66% stating errors harm brand perception. Security outweighs speed, and enterprise merchants plan agentic commerce integration in 2026, citing concerns over brand control and security."
datetime: "2026-07-08T08:03:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292032524.md)
  - [en](https://longbridge.com/en/news/292032524.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292032524.md)
generator: "portal-rs"
---

# Adyen survey shows checkout friction remains key trust barrier for Hong Kong retailers as AI shopping use rises

-   Adyen’s 2026 APAC Retail Index for Hong Kong flagged checkout as the key trust barrier despite rapid AI-assisted shopping adoption. \* Survey showed 74% of Hong Kong consumers used AI assistants for shopping; 45% resisted letting AI complete purchases. \* Payment reliability drove brand risk: 66% said payment errors hurt retailer perception; 26% would abandon and avoid the retailer. \* Security outweighed speed at checkout: 41% preferred two-factor authentication; 9% would trade security for faster checkout. \* Among enterprise merchants, 52% planned agentic commerce integration in 2026; concerns centered on brand control, security, integration complexity. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Adyen NV published the original content used to generate this news brief on July 08, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**