---
title: "On promotes Rebecca Cai to chief global markets officer amid commercial leadership overhaul"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292065951.md"
description: "On Holding is restructuring its global commercial leadership, effective September 2026. Rebecca Cai has been promoted to Chief Global Markets Officer, overseeing APAC, EMEA, and Americas markets while retaining her APAC role temporarily. Concurrently, Alice Delahunt joins as Chief Customer Officer to lead DTC digital, retail, and loyalty operations. This shift aims for a more consumer-centric structure, with outgoing leader Britt Olsen departing by end-September 2026."
datetime: "2026-07-08T12:10:13.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292065951.md)
  - [en](https://longbridge.com/en/news/292065951.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292065951.md)
---

# On promotes Rebecca Cai to chief global markets officer amid commercial leadership overhaul

-   On Holding will split global commercial leadership into two roles starting September 2026 as it shifts toward a more consumer-centric structure. \* APAC General Manager Rebecca Cai was promoted to chief global markets officer, effective Sept. 1, 2026. \* Cai will run markets across APAC, EMEA, Americas, while overseeing global commercial teams; she will keep leading APAC until a successor is named. \* Alice Delahunt will join as chief customer officer on Sept. 7, 2026, overseeing DTC digital and retail operations, plus customer loyalty. \* Delahunt previously held senior roles at Ralph Lauren, Burberry; she also served on Zalando’s board, founded SYKY; commercial leader Britt Olsen exits by end-September 2026. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. On Holding AG published the original content used to generate this news brief on July 07, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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