---
title: "Ford admits its $30K midsize EV pickup is actually ‘small’"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292104456.md"
description: "Ford has reclassified its upcoming $30,000 electric pickup as a 'small' vehicle rather than midsize. Built on the new Universal EV (UEV) platform, the truck is scheduled for release in 2027. This marks a shift from previous descriptions and aligns with Ford's strategy to clear inventory at its Louisville Assembly plant for this affordable model."
datetime: "2026-07-08T18:41:40.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292104456.md)
  - [en](https://longbridge.com/en/news/292104456.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292104456.md)
generator: "portal-rs"
---

# Ford admits its $30K midsize EV pickup is actually ‘small’

Ford’s midsize EV pickup, due out next year, will be smaller than expected. For the first time, Ford referred to it as an “all-new, affordable small electric pickup” built on the UEV platform.

## Ford’s midsize EV pickup is small

The all-electric pickup will be the first vehicle based on Ford’s new Universal EV (UEV) Platform, set to go on sale in 2027 starting around $30,000.

After revealing the UEV platform and plans to launch the pickup almost a year ago, Ford has consistently called it a midsize model.

Earlier this month, Ford said the 10% drop in Q2 sales was due to model phase-outs, including the Escape and Lincoln Corsair, to clear room for its “all-new, affordable small electric pickup” at its Louisville Assembly plant.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**