--- title: "Nvidia's stock trades at a juicy discount, according to BofA" type: "News" locale: "en" url: "https://longbridge.com/en/news/292107474.md" description: "Bank of America analyst Vivek Arya recommends investors view Nvidia's recent underperformance as an 'enhanced' buying opportunity. Despite lagging the broader semiconductor sector, Nvidia remains dominant in AI chips. Arya argues that concerns over memory costs and competition are overstated, citing strong pricing power and supply chain advantages. He expects gross margins to remain high and market share stable, noting Nvidia trades at a significant discount to peers like Microsoft and Apple." datetime: "2026-07-08T19:37:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/292107474.md) - [en](https://longbridge.com/en/news/292107474.md) - [zh-HK](https://longbridge.com/zh-HK/news/292107474.md) --- # Nvidia's stock trades at a juicy discount, according to BofA By Britney Nguyen An analyst recommends investors take advantage of the 'enhanced' buying opportunity brought upon by sustained underperformance Nvidia, led by CEO Jensen Huang, has seen its stock lag behind the broader chip sector so far this year. Investors are being too hard on Nvidia and passing up an "enhanced" buying opportunity for its stock, according to Bank of America. Despite dominating the market for artificial-intelligence chips, Nvidia (NVDA) saw its stock rise only about 3% in the year through Monday, while the PHLX Semiconductor Index SOX jumped more than 80% in that time, Bank of America analyst Vivek Arya noted on Tuesday. He acknowledged various areas of investor concern, although he thinks the market reaction has been overly harsh. The rising cost of memory components has investors worried about Nvidia's gross margins, Arya said, but he thinks they are exaggerating the cost pressure stemming from high-bandwidth memory, while not giving enough credit to Nvidia for its pricing power, size and $119 billion worth of supply-chain commitments. Nvidia could more than make up for the increased cost of HBM chips per rack, because the price of its next-generation Rubin platform could be vastly higher than the price of its current Blackwell offering, according to Arya. He expects Nvidia will be able to keep its gross margin in the mid-70% range. Investors have also worried about Nvidia's competitiveness versus custom chip programs, such as the tensor processing units that Google co-designs with Broadcom (AVGO). But Arya noted that Google's TPUs have been around for more than a decade, during which time Nvidia's revenue from its graphics processing units has risen 700 times. Arya said he expects Nvidia will be able to maintain between 65% and 70% share of the market for hyperscaler spending on AI infrastructure in the long term. Meanwhile, Nvidia is trading at a discount to peers such as Microsoft (MSFT) and Apple (AAPL), "despite similar AI opportunities and memory-cost pressures," Arya said. Nvidia's price-to-earnings ratio on a next-12-months basis is 18.69 - almost half its 10-year average of 36.90, according to Dow Jones Market Data. That multiple is also hovering near an 11-year low. Arya expects that Nvidia's earnings report in August will show investors that the company still has "its moats in products, pricing and supply chain," he said. Nvidia's stock was up about 3.7% on Wednesday afternoon. \-Britney Nguyen This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. 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