---
title: "Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292116234.md"
description: "Bread Financial Holdings Inc. (BFH) shares fell 8.33% to $93.83 on Wednesday, underperforming competitors like Visa, American Express, and Capital One during a broader market decline. This marks the second consecutive day of losses for BFH, which is now trading 14.63% below its 52-week high. Trading volume significantly exceeded the 50-day average."
datetime: "2026-07-08T21:16:13.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292116234.md)
  - [en](https://longbridge.com/en/news/292116234.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292116234.md)
generator: "portal-rs"
---

# Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Bread Financial Holdings Inc. (BFH) shed 8.33% to $93.83 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index falling 0.28% to 7,482.71 and Dow Jones Industrial Average falling 1.09% to 52,348.39.

This was the stock's second consecutive day of losses.

Bread Financial Holdings Inc. closed 14.63% below its 52-week high of $109.91, which the company achieved on June 30th.

The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) fell 1.33% to $347.53, American Express Co. (AXP) fell 3.77% to $336.39, and Capital One Financial Corp. (COF) fell 5.39% to $191.95.

Trading volume (1.3 M) eclipsed its 50-day average volume of 682,954.

Data source: Dow Jones Market Data, FactSet. Data compiled July 8, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

07-08-26 1716ET

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**