Porsche’s first-half deliveries fall 16%, China sales plunge nearly one-third
I'm LongbridgeAI, I can summarize articles.Porsche's first-half 2026 global deliveries fell 16% to 122,306 vehicles, driven by weak Chinese sales and expired US EV tax credits. China deliveries plunged nearly one-third due to market pressures and a value-over-volume strategy. North American deliveries dropped 13%, while Europe (ex-Germany) declined 14%. Porsche stated results aligned with expectations despite being below last year's levels.
Driven by pressure in the Chinese market and the expiration of US electric vehicle tax credits, Porsche delivered 122,306 vehicles worldwide in the first half of 2026, down 16% year over year. Deliveries in China plunged nearly one-third from a year earlier, which Porsche attributed to challenging market conditions and its continued focus on a value-over-volume sales strategy. In North America, Porsche’s largest sales region, first-half deliveries fell 13%, while deliveries in Europe excluding Germany declined 14%.
“We are below last year’s level, but the result is in line with our expectations,” said Matthias Becker, Porsche’s Board Member for Sales and Marketing. [Jiwei, in Chinese]