---
title: "Strive CEO Matt Cole Says Firm Bought 18 Bitcoin for $1.2 Million"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292487294.md"
description: "Strive, a publicly listed bitcoin treasury company, bought 18 bitcoin for $1.2 million at an average purchase price of $64,028, CEO Matt Cole said. According to Odaily, the purchase brings Strive’s total bitcoin holdings to 19,900."
datetime: "2026-07-13T12:15:21.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292487294.md)
  - [en](https://longbridge.com/en/news/292487294.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292487294.md)
---

# Strive CEO Matt Cole Says Firm Bought 18 Bitcoin for $1.2 Million

Strive, a publicly listed bitcoin treasury company, bought 18 bitcoin for $1.2 million at an average purchase price of $64,028, CEO Matt Cole said. According to Odaily, the purchase brings Strive’s total bitcoin holdings to 19,900.

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