--- title: "4 pounds of large jelly saves the day, JINJIAN CEREALS INDUSTRY has persevered for ten years to see the light after the darkness" type: "News" locale: "en" url: "https://longbridge.com/en/news/292544709.md" description: "JINJIAN CEREALS INDUSTRY became popular due to a 4-pound large jelly, achieving a turnaround from losses. It plans to invest 24.01 million yuan to build a jelly workshop with an annual production capacity of 30,000 tons. Its snack food segment is expected to see a year-on-year revenue increase of 236.35% in 2025, with a gross profit margin of 16.40%, becoming a new engine for performance growth and driving a reversal in the company's fundamentals" datetime: "2026-07-14T00:17:52.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/292544709.md) - [en](https://longbridge.com/en/news/292544709.md) - [zh-HK](https://longbridge.com/zh-HK/news/292544709.md) generator: "portal-rs" --- # 4 pounds of large jelly saves the day, JINJIAN CEREALS INDUSTRY has persevered for ten years to see the light after the darkness Zebra Consumption Chen Xiaojing JINJIAN CEREALS INDUSTRY has struggled for years in the rice, flour, and oil business, but has found new hope by betting on jelly products. Recently, the company decided to seize the opportunity and plans to invest 24.01 million yuan to build a jelly production workshop with an annual output of 30,000 tons, further amplifying its advantages in the snack food business and opening up growth space for overall performance. In 2024, the company's wholly-owned subsidiary Hunan New Zhongyi launched a 4-pound large-sized mixed jelly product that quickly became popular in the market, accurately targeting the snack wholesale channel and achieving a turnaround through comprehensive channel reconstruction. As market demand continues to rise, existing jelly production capacity is nearing saturation. Once the new capacity is established, the jelly business will become a new engine for the company's future performance growth, driving a reversal in the overall operational fundamentals. **Performance Turning Point** The core business of JINJIAN CEREALS INDUSTRY is the processing and sales of rice, flour, and oil, but growth has nearly stagnated in the past two years, with ongoing operational pressure. From 2024 to 2025, the company's revenue from grain and oil food processing is expected to be 2.777 billion yuan and 2.739 billion yuan, respectively, with corresponding gross profit margins of only 7.66% and 7.05%. Revenue scale has slightly declined, and profit margins continue to narrow. During the same period, revenues from agricultural product trading, imports and exports, and dairy sectors have decreased year-on-year, with only the snack food sector achieving explosive growth. The snack food business was acquired by JINJIAN CEREALS INDUSTRY (600127.SH). In September 2015, the company won all assets of the original Jincheng Zhongyi Candy at a base price of 56.5 million yuan, and established Hunan New Zhongyi on this basis, officially entering the snack food sector. Initially, the company's candy and jelly business suffered losses for years. In August 2024, Hunan New Zhongyi reached a cooperation with Wancheng Group (300972.SZ), and a 4-pound mixed jelly product quickly became a market hit, marking a turning point in performance. In 2025, Hunan New Zhongyi achieved operating revenue of 120 million yuan and a net profit of 446,900 yuan, marking the first annual profit since 2015; in the first quarter of 2026, the positive trend continued, with quarterly revenue of 42.2419 million yuan and net profit of 3.6111 million yuan, with profitability stability continuously enhancing. In 2025, the revenue from the snack food sector of JINJIAN CEREALS INDUSTRY (entirely contributed by Hunan New Zhongyi) grew by 236.35% year-on-year, with a gross profit margin of 16.40%, far exceeding the 7.05% gross profit margin of the grain and oil food processing main business. Strong market demand has created a gap in existing production capacity. In 2025, the total production of candy and jelly by the company reached 16,439 tons, with the comprehensive capacity utilization rate of jelly production equipment reaching 85.29%, putting pressure on order supply and making expansion urgent To this end, JINJIAN CEREALS INDUSTRY has introduced an expansion plan, building 3 new jelly production lines through Hunan Xinzhongyi, with a planned annual production of 30,000 tons of jelly and a total investment of 24.01 million yuan. Once the new production capacity is put into operation, the jelly business will become a pillar of the company's certain growth, driving a substantial reversal in overall performance. **Channel Dividend** Hunan Xinzhongyi's ability to achieve a turnaround is the result of decisively implementing channel reforms. In 2024, in response to the explosive consumer trend of snack chains, the company established a foothold in the stores under Wancheng Group with "big jelly," and subsequently entered snack brands such as Dai Yonghong, Qia Huopuzi, and Tangchao. The channel structure has changed accordingly. In 2024, the direct sales snack system channel accounted for 54.08% of the company's sales revenue, while traditional distributor channels accounted for 45.92%. By 2025, this changed to 95.68% and 4.32%, achieving channel reconstruction and extreme optimization. Compared to other competitors, Hunan Xinzhongyi has a mature production system, extremely low trial-and-error costs, and stable supply chain capabilities, matching the core demands of the bulk snack industry for high cost-effectiveness, high turnover, and rapid iteration, making it one of the important factors for the company's turnaround. In contrast to traditional jelly leaders like Xizhilang, Qinqin Food, and Crayon Shin-chan (01262.HK), whose core positions remain in supermarkets and convenience stores, with bulk snacks only serving as auxiliary channel layouts, the growth rate in the bulk snack track is far behind that of Hunan Xinzhongyi. From the beginning, Hunan Xinzhongyi's strategy locked in on the top channels of bulk snacks, making it the only brand among the three traditional jelly leaders that achieved operational reversal and order saturation relying on bulk snacks. **Differentiated Breakout** By 2025, the total scale of China's jelly market will reach 35 billion yuan, with a high industry concentration, where the top four companies, including Xizhilang and Qinqin Food, occupy nearly 32% of the market share. Among them, Xizhilang ranks first in the industry with a market share of 13.8%. Top companies have long been rooted in mainstream channels such as supermarkets and convenience stores, with both flavors and forms being highly homogeneous, leading to severe industry competition and continuous pressure on profit margins. Taking Qinqin Food as an example, affected by the shrinkage of traditional sales channels, its operating income decreased from 958 million yuan to 912 million yuan from 2022 to 2025, with the net profit attributable to the parent company suffering losses in three out of four years. In the red ocean market, Hunan Xinzhongyi chose a differentiated approach, relying on product dislocation competition to break through. Currently, the younger generation of consumers prefers sharing and high cost-effectiveness. The company has deviated from industry norms by launching 4 kg super-sized jelly products, precisely meeting the needs of bulk store customers, creating exclusive explosive products, breaking out of homogeneous competition, and quickly capturing market share in niche segments. In terms of marketing, Hunan Xinzhongyi has abandoned advertising, celebrity endorsements, and channel promotions, insisting on a pragmatic route of high turnover, low gross profit, and high sales volume, deeply binding with bulk channels, creating cost-effectiveness advantages, and driving sales growth to continuously increase revenue scale. In terms of profitability, by 2025, the gross profit margin of the company's leisure food business segment is close to 17%. Although it is lower than Qinqin Food's jelly business gross profit margin of 26.4%, once the new 30,000 tons of jelly production capacity is put into operation, the scale effect will further compress unit production costs. Coupled with new product iterations and increased coverage of bulk snack stores, the profitability level of the jelly business is expected to steadily improve ### Related Stocks - [600127.CN](https://longbridge.com/en/quote/600127.CN.md) - [300972.CN](https://longbridge.com/en/quote/300972.CN.md) - [01583.HK](https://longbridge.com/en/quote/01583.HK.md) - [01262.HK](https://longbridge.com/en/quote/01262.HK.md) ## Related News & Research - [Promise Analyzes Telehealth Licensing Rules as Compact Hits Record 3,633 Licenses in a Month](https://longbridge.com/en/news/296635882.md) - [10:16 ETVIETTEL LLEGA A REPÚBLICA DOMINICANA CON DOS DÉCADAS DE EXPERIENCIA EN TELECOMUNICACIONES INTERNACIONALES](https://longbridge.com/en/news/296683773.md) - [US health agencies report 55 cases of E. coli and salmonella infections tied to alfalfa sprouts](https://longbridge.com/en/news/296645342.md) - [MMK: Fit-For-Future programme drove resilient earnings and margin stability despite market softness](https://longbridge.com/en/news/296440411.md) - [peaq: peaqOS integrates World ID for private human verification - 22 Aug 2026](https://longbridge.com/en/news/296680578.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**