Fashion Meets Wellness: Herbalife and FIFA 1904 Launch Immersive Fashion, Soccer and Wellness Experience in New York City’s SoHo
In New York, Herbalife, a worldwide health and wellness corporation, has joined forces with FIFA 1904, the licensed football lifestyle brand from VFILES. The partnership will focus on FIFA 1904's SoHo HQ at 12 Mercer Street, marking Herbalife as the HQ's wellness collaborator. Until Sunday, July 19, 2026, guests can engage in an interactive experience merging soccer culture, fashion, music, and design. Visitors will access the latest apparel line while engaging with Herbalife's offerings.
