GMC marks 25 years of Hummer with limited ‘ICON’ EV as sales sink 55%
Complete. Here is the key summaryGMC launched the limited-edition Hummer EV ICON | 25 to celebrate the brand's 25th anniversary, featuring a retro yellow exterior. This release coincides with a significant downturn in sales, as Hummer EV demand cooled, resulting in a nearly 55% sales drop in the first half of 2026.
GMC is marking 25 years of the Hummer nameplate with the Hummer EV ICON | 25, a limited-run edition of its all-electric supertruck that revives the yellow paint of the original H2.
The tribute arrives at an awkward moment: Hummer EV sales fell nearly 55% in the first half of 2026 as demand for pricey electric trucks cooled.
A yellow throwback wrapped in a limited edition
The 2027 Hummer EV ICON | 25’s signature exterior color, called “ICON,” is drawn from the Hummer H2’s recognizable yellow, “reinterpreted in a modern expression for today,” according to GMC. It pairs with a new Jet Black interior and a black front approach shield.
Each truck gets serialized badging on the instrument panel to mark it as one of a limited run, plus unique infotainment graphics that nod to past Hummer models and an “exclusive keepsake” celebrating the anniversary. The ICON | 25 package will be offered on the 2X and 3X trims of both the Hummer EV pickup and SUV.