Dollar General freezes 2026 back-to-school prices at 2025 levels
Complete. Here is the key summaryDollar General announced it will freeze 2026 back-to-school supply prices at 2025 levels, keeping hundreds of items at $1 or less. This strategy aims to build customer loyalty and compete effectively against rivals like Walmart and Dollar Tree during the busy shopping season.
Price freeze announced: Dollar General will keep all 2026 back-to-school supply prices at 2025 levels, including hundreds of items priced at $1 or less. Why it matters: The strategy seeks to win customer loyalty, similar to Costco’s famous price holds, and to stand out during a competitive shopping season. Competitive landscape: Walmart and Dollar Tree are also targeting value-focused families with discounts and expanded assortments ahead of the school year.