---
title: "Bath & Body Works enters Brazil with first São Paulo store, local e-commerce launch"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292894662.md"
description: "Bath & Body Works has entered the Brazilian market by opening its first store at Morumbi Shopping in São Paulo, accompanied by a local e-commerce launch. The retailer is tailoring its product assortment to local preferences for fruity and tropical fragrances and utilizing a franchise-partner model. This expansion brings the company's international footprint to over 550 locations across more than 45 countries."
datetime: "2026-07-16T11:04:14.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292894662.md)
  - [en](https://longbridge.com/en/news/292894662.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292894662.md)
---

# Bath & Body Works enters Brazil with first São Paulo store, local e-commerce launch

-   Bath & Body Works entered Brazil, opening its first store at Morumbi Shopping in São Paulo. \* Launched a Brazil e-commerce site alongside the store to expand its international distribution. \* Assortment tailored to local demand for fruity, tropical fragrances, supported by a franchise-partner model. \* International footprint now exceeds 550 locations across more than 45 countries. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bath & Body Works Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607160700PRIMZONEFULLFEED9763010) on July 16, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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