---
title: "UPM names WISA Group management team ahead of planned demerger"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292910555.md"
description: "UPM has appointed Tuija Suur-Hamarin as CEO of its planned plywood spin-off, WISA Group, effective October 31, 2026. The board also established a full executive team for WISA, with members retaining current UPM roles until the demerger. Suur-Hamarin will leave UPM's executive team upon transition."
datetime: "2026-07-16T13:04:27.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292910555.md)
  - [en](https://longbridge.com/en/news/292910555.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292910555.md)
---

# UPM names WISA Group management team ahead of planned demerger

-   UPM named Tuija Suur-Hamarin chief executive of planned plywood spin-off WISA, effective on demerger implementation expected Oct. 31, 2026. \* Board appointed a WISA executive team from the same date, led by Suur-Hamarin with HR, legal, marketing, sales, production, finance roles filled. \* Appointees will keep their current UPM positions until the demerger; Suur-Hamarin will exit UPM’s executive team on transition. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. UPM-Kymmene Oyj published the original content used to generate this news brief via Cision (Ref. ID: 202607160900BITN\_\_**UKPR**FI\_20260716-BIT-9594-0) on July 16, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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