---
title: "22nd Century Group appoints Katherine Rouse-Bailey as VP of Marketing"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292910601.md"
description: "22nd Century Group has appointed Katherine Rouse-Bailey as Vice President of Marketing. She brings 20 years of consumer health experience from companies like Johnson & Johnson and Nestlé Health Science. Her role aims to expand marketing efforts to boost VLN brand awareness and retail sales, targeting increased consumer trial and repeat purchases in the second half of 2026."
datetime: "2026-07-16T13:04:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292910601.md)
  - [en](https://longbridge.com/en/news/292910601.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292910601.md)
generator: "portal-rs"
---

# 22nd Century Group appoints Katherine Rouse-Bailey as VP of Marketing

-   22nd Century Group appointed Katherine Rouse-Bailey as vice president of marketing, expanding marketing to lift VLN brand awareness and retail sell-through. \* Marketing push targets the second half of 2026, aiming to increase consumer trial and repeat purchases across a widening commercial footprint. \* Rouse-Bailey brings 20 years of consumer health marketing experience, including brand portfolio roles at Johnson & Johnson, Galderma, and Nestlé Health Science. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. 22nd Century Group Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607160900PRIMZONEFULLFEED9763338) on July 16, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**