---
title: "Wall Street says the trading card market could be worth $20 billion. Here's why Target and Walmart are paying attention."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/292971453.md"
description: "Wall Street analysts project the trading card market could reach $20 billion, driven by institutional interest beyond traditional collectors. Major retailers like Target and Walmart are monitoring this shift as financial firms recognize the sector's massive potential. Institutional analysts now rigorously track sports cards and gaming items, signaling a significant change in market dynamics and demand drivers."
datetime: "2026-07-17T02:03:47.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/292971453.md)
  - [en](https://longbridge.com/en/news/292971453.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/292971453.md)
generator: "portal-rs"
---

# Wall Street says the trading card market could be worth $20 billion. Here's why Target and Walmart are paying attention.

This blog discusses how the trading card market Wall Street narrative is shifting rapidly. Financial firms see massive potential in this category, proving that collectors are no longer the only ones driving demand. Institutional analysts now track sports cards and gaming items with the same rigor ...

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**