ISG says US enterprises shift to AI-native Microsoft operating models as cost discipline tightens
I'm LongbridgeAI, I can summarize articles.ISG research indicates U.S. enterprises are adopting AI-native Microsoft operating models to enhance performance amid tighter spending scrutiny. Demand is rising for measurable AI returns and predictable cloud costs, favoring integrated platforms like Microsoft Fabric and Azure OpenAI over point solutions. Azure consumption is shifting toward always-on analytics and AI-heavy workloads, with increased FinOps adoption for cost transparency. Accenture, Avanade, Cognizant, DXC, HCLTech, Hexaware, Infosys, NTT DATA, Rackspace, and TCS lead the provider landscape.
- ISG research finds U.S. enterprises are shifting to AI-native Microsoft operating models to boost performance under tighter spending scrutiny. * Demand is rising for measurable AI returns, predictable cloud costs, faster value realization; integrated platforms are favored over point solutions. * Microsoft Fabric, Azure OpenAI, Copilot are being embedded into core workflows to support continuous automation, real-time insights, scalable adoption. * Azure consumption is moving toward always-on analytics, AI-heavy workloads; FinOps adoption is increasing to improve cost transparency, accountability. * Report evaluates 35 providers; Accenture, Avanade, Cognizant, DXC, HCLTech, Hexaware, Infosys, NTT DATA, Rackspace, TCS lead all four quadrants. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ISG - Information Services Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260717347506) on July 17, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)